Shopify Dispatch Issue #375 - Black Friday results, Chicken efficiency

Shopify Dispatch

Issue #375 - November 30th, 2022

Shopify Black Friday and Cyber Monday early reports

From Shopify's company news, it looks like Black Friday and the Black Friday through Cyber Monday were an improvement over last year.

From this and other reports, it sounds like 2022 has gotten back on the long-term ecommerce growth trend. The spikes in 2020/2021 from the pandemic were temporary and as things opened back up, ecommerce dropped but only back to where it would heading anyways. Or as Kevin Hillstrom calls it, the COVID-bump.

Chicken Efficiency

Speaking of Kevin Hillstrom, he's quoted a tactic on maximizing your chicken efficiency for when you're cooking chicken.

No wait... that's not the point. This is an example of optimizing for the wrong metric. Good contrast to the news about Black Friday "successes".

Start noticing seasonal spikes in customer behavior

Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.

My articles this week

Measure holiday customer behavior to help predict next year's performance

Take the robots out of Cyber Monday

The floodgates are opening

Eric Davis


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Shopify Dispatch Issue #374 - Feedless Google Merchant Center, Shipping damages

Wednesday, November 23, 2022

Shopify Dispatch Issue #374 - November 23rd, 2022 Show your products on Google's Shopping tab without a feed Google's been providing more options for using Google Shopping without a data feed.

Shopify Dispatch Issue #373 - Shopify B2B

Wednesday, November 16, 2022

Shopify Dispatch Issue #373 - November 16th, 2022 Bit of a light week in Shopify-land. Noticeable change from prior years at this time when there was a ton of valuable content to dig through. B2B Sales

Shopify Dispatch Issue #372 - Shopify Forms, SEO collection pages

Thursday, November 10, 2022

Shopify Dispatch Issue #372 - November 9th, 2022 Introducing Shopify Forms: Grow Your Marketing List, for Free Shopify's released a new app for creating opt-in forms to collect subscribers and

Shopify Dispatch Issue #371 - Shopify and Google

Wednesday, November 2, 2022

Shopify Dispatch Issue #371 - November 2nd, 2022 A Bigger and Better Shopify Audiences, now available with Google Shopify Plus stores can now connect Shopify Audiences to Google Ads. I don't know

Shopify Dispatch Issue #370 - Discounting, Future of personalization

Wednesday, October 26, 2022

Shopify Dispatch Issue #370 - October 26th, 2022 Discounts and Promotions Kevin Hillstrom writes about how discounts are a tax you pay for being unremarkable and how you can get trapped by them. The

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