Ahrefs’ Digest #116: B2B content marketing examples, DIY SEO, and more

Hey there,

In this week’s edition:

  • I have two posts: one on successful B2B content marketing examples and another on DIY SEO.

  • Bill shares seven steps for growing your online business.

  • Patrick teaches you how to perform a competitor link analysis and how to choose an enterprise SEO tool.

  • Sam shows you how to do local keyword research.


✍️ New on our blog

7 Successful B2B Content Marketing Examples You Can Learn From

Si Quan Ong

Different companies do content marketing differently. Here are seven examples that have done well and how you can replicate their success.

7 Simple Steps to Grow Your Online Business

Bill Widmer

Bill has grown three separate six-figure online businesses over the last ten years. This is everything he has learned about growing an online business—distilled into seven steps.

DIY SEO: A Basic 5-Step Guide That Anyone Can Follow

Si Quan Ong

With proper guidance, anyone can do SEO by themselves. Follow these five steps to get started.

How to Perform a Competitor Link Analysis in 3 Steps

Patrick Stox

Analyzing your competitors’ links is a great way to reverse engineer their strategies and find the links that may be helping your competitors the most. 

This is Patrick’s personal processes and includes:

  • An easy process

  • Scaled process to find niche-specific links

  • Scaled process to find local link opportunities

How to Choose an Enterprise SEO Tool

Patrick Stox

If you’re an enterprise company, you might be looking for an SEO tool for the upcoming year. Learn from Patrick’s experience on how to decide on the right tool and cautionary tales you need to avoid.


📹 New on YouTube

How to Do Local Keyword Research for Your Small Business

Sam Oh

Learn the step-by-step process of how to do local keyword research.


📚 What we’re reading

E-E-A-T and Major Updates to Google's Quality Rater Guidelines

Article by Lily Ray

Google has made significant changes to its Quality Rater Guidelines (QRG) for search. They’ve added a new “E”, which stands for Experience. 

The addition of “experience” indicates that content quality can also be evaluated through the lens of understanding the extent to which the content creator has first-hand experience in the topic.

2023 Predictions for SEO, Growth and Tech

Article by Kevin Indig

Two more weeks to the end of the year and everyone’s popping up with their predictions for 2023 (for example, this and this.) Kevin has some predictions on his own too, like how TikTok will be banned in the U.S, Google will launch a ChatGPT competitor, and Sheryl Sandberg will become CEO of Twitter.

Here's Exactly What CEOs and Boards Expect from Marketing in 2023

Article by Stewart Hillhouse

The team from Mutiny asked CEOs, board members, and marketing leaders what they expected from marketing in 2023. Here are the answers.

What’s Your Proudest Hack in Marketing?

Reddit discussion

Hack is really the wrong word here, but there are some incredibly creative ideas from marketers in this thread.


Till next time ;)
Cheers,



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