Social Media Examiner - Getting more leads from… YouTube!!

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We’re also covering a unique way to raise funds for your business venture, plus bringing you LinkedIn news and updates.

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Using YouTube to Generate Organic Leads

Marketers work across so many different social networks: Instagram, TikTok, Facebook, Pinterest, Twitter, even smaller networks like Discord and Mastodon. They all have their own features, demographics, and value propositions.

But YT has something truly unique. It’s the only social network that will promote you and pay you at the same time. 

YouTube isn’t just a place to post and watch videos. It’s also one of the biggest search engines on the internet.

That means that any content you post is evergreen. It can always come up again in search results—unlike on other social networks, where posts soon become outdated. And you can create longer content that shares more information and builds a deeper relationship with your viewers.

What’s more, YT wants to serve up useful results and keep people on the platform. So when valuable, entertaining content is created, it's actively promoted to your target audience… for free!

There are several different ways for creators to monetize their work on the platform. As well as earning money through sales from your videos, you can also earn revenue from YT for views.

However, to access all of these benefits, you need quality video content. Your videos need a strong intro, story, and outro.

You need to have a clear structure and a story that’s relatable, valuable, and entertaining.

Sounds like a tall order. So how do you fill it? 

One method is to use the ELSA story-selling formula. This four-step formula helps you create a gripping story that fits perfectly with the goal of each piece of content.

1. Epiphany: What do you want your audience to realize or learn from the video? What’s the main takeaway?

2. Lesson: How can you guide viewers toward that epiphany? What pain points or objections do they need to overcome? What information do they need to hear or what points do you need to make for your argument?

3. Story: Take those steps and the final epiphany and reframe them as a story. Instead of explaining “how to” do something, tell the story of “how I did this” or “how one of my customers achieved that.” Use examples and case studies to show that the epiphany really is attainable.

4. Application: Now you’ve told a story and brought your audience to an epiphany, tell them what they need to do next. How can they apply these lessons to their own lives? This final stage sets you up for a call to action in the video outro.

When you’re writing a sales story, it has to be a better story than the one your audience is already telling themselves. 

For example, if someone thinks “I can’t start my own business, it’s too hard,” then you have to tell them a better story about how they can achieve their goals. Throw in some specific guidance, a relatable story, and next steps to take, and you’ve made a persuasive case.

To learn how to create a solid intro, outro, and sales funnel for qualified leads from YouTube, click below:

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, and Spotify.

Here is some more great content you won't want to miss:

Using NFTs for Fundraising: What Businesses Need to Know
Want to raise funds for a business idea? Wondering how NFTs could help you, without having to give away a portion of your business? Discover how to use NFTs to fund a business venture.

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, Spotify.

Discover the Latest LinkedIn Changes, Updates, and More
Tune into the Social Media Marketing Talk Show podcast for current news that matters to marketers.

• Watch the Livestream on YouTube.
• Listen on Apple, Google, Spotify.