Social Media Examiner - Help for your Facebook ads...

🥳 It’s the last 💳 business day of the year, Reader!

Ready to make the most of 2023?

This newsletter is brought to you by the 10th Annual Social Media Marketing World. Save $600 on your On-Demand Ticket. SALE ENDS TODAY.

In this edition:

We’re also covering DAO governance tips you should study, plus bringing you Facebook news and updates.

But first, a word from our sponsors:

SAVE $600 on Your On-Demand Ticket - Sale Ends Today!
Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket. That’s full access to recordings of every keynote, every workshop, and every session—the ones people travel thousands of miles to see. Don't wait. Get your On-Demand ticket now!

Want more exposure and leads? Sponsor this newsletter.

How to Get Facebook Ads Working in 2023

For every ad you post from your Facebook page, you should have a clear idea of what you want people to do.

Be realistic about what you’re asking for. Is the action appropriate to your audience, offer, and industry? Are you asking for too much, too soon? If you demand too much from people, they’ll ignore your Facebook ads and never look back. Instead, you have to learn what to ask for and how to offer value in return. 

Figuring out the right action and pace depends on what kind of business you have. Here, we’re going to break businesses down into three groups:

1. Facebook Ads for Information Businesses

Information businesses such as course creators generally need time to make a sale. You have to build trust and establish your expertise before you can convert people into customers.

That’s why lead generation is so important. It adds an intermediate step between first seeing the ad and making a purchase. You can use the data you collect through lead generation to nurture leads.

The most effective lead magnets are templates and resources. These deliver value to your audience and educate them about your business. Don’t worry about monetizing your lead magnets right away; the payoff will come later.

2. Facebook Ads for eCommerce

eCommerce ads usually work faster than information business ads. The sales funnel is shorter. People see your paid advertising and they make a decision to purchase your products—or not.

So you can be more direct with your ads strategy. Instead of using lead magnets, you can send traffic from your ads directly to a product page.

However, there’s one caveat: ads that don't look like ads. Ads that look like customer reviews, vlogs, or fun behind-the-scenes clips can be highly effective sales tools. Create authentic, non-salesy content, and then add a link to your product page to close the sale.

3. Facebook Ads for SaaS Companies

What’s the most common marketing strategy for SaaS companies? 

Often, they’ll provide a software trial. But SaaS isn’t the same as eCommerce. You can’t go straight to the product. 

Instead, just like information businesses, SaaS companies should focus on lead generation first. Choose some valuable content and gate it to use as a lead magnet. Once someone shares their details to access the resources, you can move to offering a software trial or sales call.

To learn which metrics to consider to make smart decisions for Facebook ad campaigns that work, click below:

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, and Spotify.

Here is some more great content you won't want to miss:

How to Govern a DAO
Are you thinking of starting a decentralized autonomous organization (DAO)? Are you wondering how to manage and govern in a decentralized way? Discover the ins and outs of governing a DAO.

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, Spotify.

Discover the Latest Facebook Changes, Updates, and More
Tune into the Social Media Marketing Talk Show podcast for current news that matters to marketers.

• Watch the Livestream on YouTube.
• Listen on Apple, Google, Spotify.