Social Media Examiner - What’s next for short-form video…

📰 Wednesday is "News You Can Use" day, Reader!

This newsletter is brought to you by the 10th annual Social Media Marketing World. 

In today’s edition, we bring you news about:

• TikTok trends for 2023
• Facebook tools changes
• Twitter API and verifications

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The platform’ insights are informed by the analysis of changes in certain social and cultural sentiments and backed up with global research and case studies. 

The three main macro trends marketers should know about are: Actionable Entertainment, Making Space For Joy, and Community-Built Ideals.

The report dives further into each trend to detail:

• Custom research on why they're happening and what they mean
• Trend examples that ladder up to our key forces
• Creative frameworks for marketers
• Product solutions that allow marketers to get trend-driven content in front of eyeballs
• Advice on tracking trends on your own in 2023, so you can always be on the ball
• Thoughts from @latinapreneur on what this all means for marketing in the new year

To access the full report, read the announcement.

🧭 Here is more news you can use:

• Facebook Tool Shutdown: Users are seeing prompts to move from Creator Studio to Business Suite.
• Twitter Verification for Organizations: The platform announced the revamp of Blue for Business with a call to join the waitlist.
• Twitter’s API Access: A number of third party tweet management tools’ services have been disrupted by a loss of access to the platform’s API.