Social Media Examiner - What’s next for short-form video…

đź“° Wednesday is "News You Can Use" day, Reader!

This newsletter is brought to you by the 10th annual Social Media Marketing World. 

In today’s edition, we bring you news about:

  • TikTok trends for 2023
  • Facebook tools changes
  • Twitter API and verifications

🔥 Here's a word from our sponsors:

What’s Your Social Strategy?
A solid strategy is the key to marketing success. Join our expert trainers at Social Media Marketing World to develop a winning social media strategy and take your business to the next level. Register now to secure your spot.

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TikTok What’s Next Trends Report

The platform’ insights are informed by the analysis of changes in certain social and cultural sentiments and backed up with global research and case studies. 

The three main macro trends marketers should know about are: Actionable Entertainment, Making Space For Joy, and Community-Built Ideals.

The report dives further into each trend to detail:

  • Custom research on why they're happening and what they mean
  • Trend examples that ladder up to our key forces
  • Creative frameworks for marketers
  • Product solutions that allow marketers to get trend-driven content in front of eyeballs
  • Advice on tracking trends on your own in 2023, so you can always be on the ball
  • Thoughts from @latinapreneur on what this all means for marketing in the new year

To access the full report, read the announcement.

🧭 Here is more news you can use:


Michael Stelzner, Founder and CEO

P.S. Add michael@socialmediaexaminer.com into your contacts list. Use Gmail? Go here to add us as a contact.  

We publish updates with links for our new posts and content from partners. Your information: Email: you Opted in on: 2020-04-05 14:53:59 UTC.

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The Startup Month #7

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Green Deal

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Happy Tuesday. The Headline story this week is the EU's plans to boost climate tech on the continent. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Another retailer bites the dust

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More tech layoffs ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Up to 9x cheaper Cost-Per-Lead: 10B analysis

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American Dream misses another $8.8M loan payment; Adidas launches first new label in five decades; The Children's Place cuts Q4 outlook, expects up to $54M net sales loss; Amazon cited for safety

Oreo heads to the metaverse

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The future is sweet ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Feb. 6 - Old Spice introduces first brand mascot | Honda teams up with Topgolf

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Honda, Acura tee up Topgolf deal in swing for millennials, Gen Z; Michelob Ultra, Instacart support Super Bowl push with shoppable TV ads; Campaign Trail: Neutrogena lathers up reality TV parody on