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In today’s edition:

• Trends to study
• YouTube video retention
• Web3-Focused business

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It’s easy to overlook your brand’s profile and jump right into creating content. But building a recognizable brand on Instagram starts with setting up an exceptional profile. That means you’ll want to focus on two key components: introducing your business and highlighting all of the resources people need to become customers or brand advocates.

First, write a concise bio that captures your business. Rather than copying and pasting your intro from other social media platforms, use this space to mention parent brands, flagship products, and branded hashtags that help your customer base get to know your brand.

Choose your bio link carefully, especially if your profile doesn’t have access to the platform’s multi-link option. Add a URL for a mobile-friendly landing page that you’ve designed for IG users with links to products and services, blog posts, featured specials or content, and other brand initiatives.

If you sell physical products, you can also configure the bio to display a View Shop button so consumers can browse the inventory and easily tap to purchase on the linked eCommerce site.

Next, showcase the content that best captures your brand or features your company’s current campaigns. There are two options for this:

• Pin up to three feed posts or reels to your grid. These posts appear at the very top of your feed and can feature anything from a new product or a current sale to a great customer review or a new lead magnet.
• Highlight stories in organized collections. These appear right before your feed and can help customers understand your products and services, find resources, or browse user-generated content (UGC).

To dive deep into 5 ways to establish and amplify a presence on IG, read the full article.

➡️ Here's more great content for you:

• Social Media Marketing Trends for 2023: Predictions From the Pros
• How to Keep People Watching YouTube Videos to the End
• Building a Web3-Focused Business