Marketing Examples - 3-2-1: Marketing Examples is BACK!

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3-2-1: Marketing Examples is BACK!

Hey — It's Harry

Before we begin, a quick update. I've spent the last seven months working on my copywriting course. Writing, filming, getting feedback.

It's getting close (allelujah!)

But, I've missed updating my site. So I'm back adding examples. The goal is 100 new one's this year. Enjoy today's spoils.

Estimated read time: 2 minutes & 40 seconds.

Thank you to this week's sponsor...

• Rows built the first spreadsheet for marketers.

• I was skeptical. But it's so much better than Google Sheets.

• Oh, and it's free. No idea how.

Three Copywriting Tips

1/ What you're not is a great way of emphasising what you are

2/ How to turn a plain line into a playful one?

Write (almost). Then exaggerate.

3/ The difference between a good adverb and a bad one?

Bad adverbs are implied. Good adverbs twist meaning.

Two short examples

1/ How Chamaripa Turned Celeb Heights into Shoe Sales

Chamaripa sell elevator shoes. Last week I stumbled upon quite a crafty SEO strategy of theirs.

They rank hundreds of pages matching the query:

“How tall is [short celebrity]?”

I know what you're thinking. Who googling “How tall is Tom Cruise?” is looking for elevator shoes. And you'd be right.

But good SEO captures demand. Great SEO creates it.

So, each page gives the height. Explores if the “short celeb” wears elevator shoes on red carpets (apparently a lot do). Then pushes Chamaripa's shoes.

Clever for three reasons:

• Scalable content. Each page is the same template.

• Moves an “unaware” customer to “solution & product-aware”

• Destigmatises the shoes (“If Tom Cruise wears 'em...”)

Looking at the numbers:

~210 celebs. Across 5 languages. ~14k/mo organic traffic.

From content an intern could make in three weeks.

One small tweak I'd make. Google now displays a lot of heights directly on the SERP. So I'd rewrite each page title as “How tall is [short celeb], really?”

Hinting that whatever Google tells you may not be quite right!

2/ A crafty social giveaway idea

One comment with zero likes will win a....

Hacks two positive engagement metrics: Comments and likes (to stop others winning). I'll let the results speak for themselves.

1/ Signed Messi shirt ⭢ 574k new followers

2/ $400 phone ⭢ 5.2M views

3/ Tesco Meal Deal ⭢ 136k retweets

One Favourite Tweet

* * *

Finally - A word to those still reading after nearly four years. I know I'm not the most punctual. But, I do really care. Thank you for still rocking with me.

Quick reminder - If you like my newsletter please “add to address book” or reply (it helps with deliverability). If you don't you can unsubscribe here.

See you next Monday — Harry

PS — Song of the week

PPS — If you've emailed me and I haven't replied it's nothing personal. I stopped using email to focus on my course. Catching up now.

PPPS — Want to get in front of 100k+ marketers? I'm taking sponsors.

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Marketing Examples - 3-2-1: Marketing Examples is BACK!

Older messages

3-2-1: Simple CTA trick, Popup comparison, Free razor blades

3-2-1: Creative retention, Ask me Anything, Copywriting tips

3-2-1: Double Entendre, Billboards for social, Copywriting tips

3-2-1: Metaphors, Cognitive Biases, Copywriting Tips

3-2-1: Cold email examples, Veed's SEO, Copywriting Tips

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