3-2-1: Cold email examples, Veed's SEO, Copywriting Tips

3-2-1: Cold email examples, Veed's SEO, Copywriting tips

Hey — It's Harry.

Every Sunday I play football for my little 7-a-side team. What a game yesterday. Top of the table clash. 2v0 down early. Ran out 6v2 winners.

Highlight of the week. I didn't even score. Enjoy the newsletter.

Three copywriting tips

1/ Write with conviction

• Don't say “a” say “the”

• Don't say “help” say “how”

• Don't say “alternative” say “replaces”

2/ What it is. What it does. How it makes you feel.

3/ The line that created demand for diamonds

“We're so busy measuring public opinion that we forget we can mold it.”— Bill Bernbach

Two short examples

1/ My favourite cold email pattern

Personalise. Pain point. Pitch.

2/ Veed, Mira, and Canva‚Äôs strategy in one line

Make stuff people search for

It's clever because it simultaneously validates demand (people are searching) and distribution (you reach them via organic search).

The result is hundreds of tools and templates in cute little subfolders.

1/ Veed.io/tools - $1.1M/mo traffic. 150 tools.

2/ Miro.com/templates - $240k/mo traffic. 311 templates.

3/ Canva.com/templates - $491k/mo traffic. 1000+ templates.

How does this work practically?

Well, you start by making a list of everything customers might search for. Then you're looking for a combination of high traffic value and low keyword difficulty and cost.

That's the most valuable thing to make.

Thanks to the one and only Sabba, Veed's CEO, for this example.

One favourite tweet

* * *

Quick reminder - If you like my newsletter please do “add to address book” or reply. These are “positive signals” that help my newsletter land in your inbox. If you don't you can unsubscribe here.

See you next Monday — Harry

P.S. — I'm spending every working minute producing my flagship copywriting course. If you'd like to know when it comes out and get a 15% launch discount - click here - I'll add you.

P.P.S. — Song of the week

Enjoy the newsletter? Please forward to a pal. It only takes 10 seconds. Writing it takes me 10 hours.

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3-2-1: Cold email examples, Veed's SEO, Copywriting Tips

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