3-2-1: Cold email examples, Veed's SEO, Copywriting Tips

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3-2-1: Cold email examples, Veed's SEO, Copywriting tips
Hey — It's Harry.
Every Sunday I play football for my little 7-a-side team. What a game yesterday. Top of the table clash. 2v0 down early. Ran out 6v2 winners.
Highlight of the week. I didn't even score. Enjoy the newsletter.

Three copywriting tips

1/ Write with conviction
• Don't say “a” say “the”
• Don't say “help” say “how”
• Don't say “alternative” say “replaces”
2/ What it is. What it does. How it makes you feel.
3/ The line that created demand for diamonds
“We're so busy measuring public opinion that we forget we can mold it.”— Bill Bernbach

Two short examples

1/ My favourite cold email pattern
Personalise. Pain point. Pitch.
2/ Veed, Mira, and Canva’s strategy in one line
Make stuff people search for
It's clever because it simultaneously validates demand (people are searching) and distribution (you reach them via organic search).
The result is hundreds of tools and templates in cute little subfolders.
1/ Veed.io/tools - $1.1M/mo traffic. 150 tools.
2/ Miro.com/templates - $240k/mo traffic. 311 templates.
3/ Canva.com/templates - $491k/mo traffic. 1000+ templates.
How does this work practically?
Well, you start by making a list of everything customers might search for. Then you're looking for a combination of high traffic value and low keyword difficulty and cost.
That's the most valuable thing to make.
Thanks to the one and only Sabba, Veed's CEO, for this example.

One favourite tweet

* * *
Quick reminder - If you like my newsletter please do “add to address book” or reply. These are “positive signals” that help my newsletter land in your inbox. If you don't you can unsubscribe here.
See you next Monday — Harry
P.S. — I'm spending every working minute producing my flagship copywriting course. If you'd like to know when it comes out and get a 15% launch discount - click here - I'll add you.
P.P.S. — Song of the week
Enjoy the newsletter? Please forward to a pal. It only takes 10 seconds. Writing it takes me 10 hours.
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Sent the wrong newsletter. Here's the right one.

Monday, July 25, 2022

As a lot of you have pointed out I've just sent the exact same newsletter as last week. Whoops! Here's the right one. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Write a compelling subject...

Monday, July 25, 2022

​ Marketing Examples Logo 3-2-1 — Barilla, Meta Images, Copywriting Tips Hey — It's Harry. Hope you had a nice weekend. I'm in Tenerife on training camp. Living like Vasiliy. Chop wood, carry

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Monday, July 18, 2022

​ Marketing Examples Logo 3-2-1 — Barilla, Meta Images, Copywriting Tips Hey — It's Harry. Hope you had a nice weekend. I'm in Tenerife on training camp. Living like Vasiliy. Chop wood, carry

3-2-1 — Seven Backlinks, Arc’teryx, Copywriting Tips

Monday, July 11, 2022

Hey — It's Harry. Hope you had a nice weekend. I binge-watched Afterlife and chopped my brother on the tennis court. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

3-2-1 — Magic Veggies, Direct Sales, Copywriting Tips

Monday, July 4, 2022

​ Marketing Examples Logo 3-2-1 — Magic Veggies, Direct Sales, Copywriting Tips Hey — It's Harry. Hope you had a nice weekend. I went to the pub with my old friends and worked on the newsletter.

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