3-2-1: Double Entendre, Billboards for social, Copywriting tips

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Hey — It's Harry.

Hope you had a nice weekend. I rolled back the years and went bowling. Safe to say I won't be representing Great Britain any time soon.

Enjoy the newsletter.

Estimated read time: 2 minutes & 13 seconds.

Three copywriting tips

1/ Double Entendre

Two ideas. One line. The Aha moment makes it memorable.

2/ “Every product has a unique personality and it's your job to find it” — Joe Sugarman

3/ Five tips for newsletter signups

1/ Give it a name

2/ Give it a face

3/ Give it a format

4/ Use social proof

5/ Soften your CTA

Two short examples

1/ If you want to grow on social media make yourself easy to sum up

2/ I love Billboards designed for social

The idea is simple. You rent a digital billboard for 24hrs. You write something funny / controversial / clever. You post it on social.

And because “it's on a billboard, wow!” it goes viral.

Here's four examples:

a) Pieter Levels promoting his remote jobs board on the day Apple announced employees must return to the office. 1.5M impressions.

b) Twitter showing off celebs who “tweeted their dreams into existence”. 132M impressions.

c) Adult Swim announcing they're now on HBO. 20M impressions.

d) Netflix has a billboard they update weekly dedicated to this idea.

e) And one for luck. 12M impressions.

One favourite tweet

* * *

Quick reminder - If you like my newsletter please do “add to address book” or reply. These are “positive signals” that help my newsletter land in your inbox. If you don't you can unsubscribe here.

See you next Monday — Harry

P.S. — I'm spending every working minute producing my flagship copywriting course. If you'd like to know when it comes out and get a 15% launch discount - click here - I'll add you.

P.P.S. — Song of the week

Enjoy the newsletter? Please forward to a pal. It only takes 10 seconds. Writing it takes me 10 hours.

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3-2-1: Double Entendre, Billboards for social, Copywriting tips

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