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Marketers energized by using AI to write their copy amid Microsoft's rumored OpenAI investment

Marketers say they see both new opportunities and new challenges even before there are many clear applications for using generative AI.
January 13, 2023

Marketers find new energy in using AI to write their copy for them amid Microsoft's rumored OpenAI investment

Marketers and technologists say the rapidly growing popularity of ChatGPT — which only launched in late November — could be the beginning of a new wave of using AI for generating text-based content.

Additional coverage:

  • With an in-house team, Ikea believes it can have more consistency in its tone of voice as well as test out new formats faster.
  • Podcast teams are not immune to the pressure of the economy on media businesses, but some publishers are expanding their teams as they bet on continuing growth in the medium.
  • BMW is pulling away from esports amid mounting skepticism among non-endemic brands with regard to the marketing power of esports partnerships.
  • Every worker could likely use ChatGPT in some way to make their workflow faster if they wanted to, and employees in industries ranging from marketing to education are taking advantage.
Other things to know about
  • Join us for the Digiday Media Buying Summit from March 6-8 in New Orleans, La. to connect with agency leaders from Havas Media, MediaCom and more. Secure your pass before January 23 to save.
  • Just announced: Aveda, Consumer Reports and Harry’s are among this year’s Greater Good Awards winners. Check out the full list here.
  • At a time when consumers are spending cautiously, it’s become even more important for brands to reach consumers with relevant messages. Sponsored by Amazon Ads.

Top Stories
Ivy Liu
Marketers say they see both new opportunities and new challenges even before there are many clear applications for using generative AI.

howdy!
By having in-house employees handle copywriting, art direction, graphic design, video and broadcast production for meetings, events, digital communication and co-worker communication, the company believes it can have more consistency in its tone of voice as well as test out new formats faster. 

Although third-party cookie deprecation is on the horizon, many advertisers and publishers are still searching for first-party data solutions.

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howdy!
Podcast teams are not immune to the pressure of the economy on media businesses, but some publishers are expanding their teams as they bet on continuing growth in the medium.

The technology that powers programmatic ad auctions is now operating at scale on connected TV.

howdy!
BMW’s decision to pull away from esports reflects mounting skepticism among non-endemic brands with regard to the marketing power of esports partnerships.

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Successful advertisers are incorporating interactive video elements that motivate viewers to take action rather than relying on passive video formats.

howdy!
ChatGPT can be used from tasks including writing emails, scripts and social media copy — and the sign up to do so is seamless, requiring just an email, phone number and first and last name.

howdy!
Advertisers are navigating identity solutions — or as some call it: ’emperor’s new clothes’

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