CXL - Positioning fundamentals

TODAY'S HOST

Ognjen Boskovic, Growth Lead at CXL

I like to simplify positioning as crafting a great offer for the right market segment/audience.

This is also a fundamental skill for any marketer.

Every marketing activity should begin as a thought process that includes two key questions:

Who am I talking to?
How do I create an offer irresistible to them?

All tactics, funnels, loops, ads etc are 10x better once proper positioning is in place.

Connect with Ognjen on LinkedIn.

YOUR WEEKLY DOSE OF MARKETING UPDATES

1. Google Tag Manager for Beginners Course

If you haven’t learned Google Tag Manager by now, chances are you’re operating without a control center for your data.

That means you’re not getting all the value of your measurement efforts.

GTM solves most of the common problems marketers face with analytics.

From simplifying tracking across different domains and setting up custom events and variables, to deploying tags without asking a developer for help every single time.

Learning it by playing around by yourself can be valuable, but standing on the shoulders of an expert who’s showing you the ins and outs is the only fast-track to mastering it.

That’s why we got Chris Mercer to teach you the most important and powerful use cases of GTM.

We just updated our Google Tag Manager course to include even more in-depth lessons and increase your measurement powers, now covering Google Analytics 4 too.

Check out the course.

2. Get Featured in Growth Notes

Your last real competitive advantage is constant innovation through experimentation at speed.

Submit your experimentation case studies and we will share them with our audience...

Newsletter (+120,000 readers)
Social media (+20,000 followers)

Case studies like the one you're about to submit help us educate more marketers on how to achieve speed through experimentation and win.

We will feature the best case studies across all of our channels and pay credits to you.

Submit your case study here.

3. Building the Greatest Swipe File

Join us in building the greatest swipe file there is. We will feature the best ads across our different channels with credits to you:

Newsletter (+120,000 readers)
Social media (+20,000 followers)

You can submit ads you've created but also the ones others did. We'll pay credits to you anyway for contributing to the marketing community.

PS. You can also submit content pieces beyond ads, like landing pages, organic social content, etc.

Submit your ads here.

4. CXL Community

In a competitive, fast-paced environment, to fail fast is to win.

Growth marketers must fail fast by testing ideas and getting answers. That's also how you get small and incremental wins that build up over time.

A marketing growth strategy uses rapid experimentation, learning, and adaptability, to uncover opportunities that engage, activate, and retain customers, ultimately adding value throughout the entire funnel.

The growth process involves testing ideas, implementing what works, scraping the failures, and continuing to experiment. This playbook will help you exactly with that.

Get your playbook on how to create a marketing growth strategy.

5. The Marketing Matrix Guide: Understand & Engage Your Customers

The difference between great ideas and great marketing is in the planning. A great idea has the potential to drive traffic and sales, but if you don’t communicate it in the right way to the right people, it will never take off.

In this article, you’ll learn how to plan and validate content using a marketing matrix so your next great idea strikes a chord with your target audience.

Read the full article.

6. CXL Talent Program

We help you hire experienced, CXL certified marketers outside US in less than 100 days. Salaries starting at $40k.

Learn more about CXL Talent Program here.

7. Speero's customer research generates $2M in revenue.

RevZilla saw a shift in customer behavior—people moving away from their desktop experience for mobile. But their mobile conversion rate was half that of the desktop.

Here’s how Speero helped them solve this problem:

Speero designed the research to understand how customers were experiencing the mobile buying journey from ad campaigns and search through to aftersales. Here’s what we used for this:

Heuristic analysis
Google Analytics audit
Heatmaps
Exit poll analysis
User testing
Customer surveys

This type of rich data set meant our analysts could draw meaningful insights about the customers behavior and preferences.We called on our consumer psychology and UX expertise to make a list of recommendations based on our findings.

Read the whole story.