CXL - Positioning fundamentals

Key phrases

Older messages

Must marketing and product be enemies?

Friday, January 20, 2023

TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL The way marketers often pitch their contribution to growth is really primitive. At its essence, it looks like this: Product won't sell itself /

Combating rising CAC

Thursday, January 5, 2023

TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL Building a company is becoming cheaper. Acquiring customers is becoming more expensive. (you can build a nocode product for $0, while CAC has

Experimentation is not just CRO

Thursday, December 29, 2022

TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL It seems like experimentation is finally going mainstream. For the longest time, it was mostly... 'a well kept secret' to success in big

Content as a growth loop

Thursday, December 22, 2022

TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL Content can be a great growth loop. Most of the time, it ain't. Here's how you can turn content into a loop: User generated content Classic

Execution over data (+ juicy holiday offer)

Friday, December 16, 2022

TODAY'S HOST Merritt Aho, CEO at CXL I worked as a CRO for 11 years. As a CRO, I cared an awful lot about statistics. About the many, many ways one could misuse them. About the difference between

• Book ads w/low priced monthly rates •  Sets tweets to run every day •

Saturday, January 28, 2023

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Friday Finds (Bradbury, Religion, Museums, Hiring)

Friday, January 27, 2023

Read in your browser here. Hi friends, Greetings from Detroit! I'm writing today's Finds on a layover in Detroit after hanging with the Write of Passage marketing team in Ohio. I'm honestly

• Epic Fantasy Book • Everything Under the Sun by Spencer Steeves • Kindle • Paperback

Friday, January 27, 2023

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🎙️ Find That Pod # 195

Friday, January 27, 2023

5 Great New Podcasts ADVERTISEMENT 5 Great New Podcasts Welcome to the 195th edition of Find That Pod. Welcome, as always, new subscribers! As we plumb the depths of winter, I only take solace in the

❓ Cashflow Playbook - Making money with digital agencies!

Friday, January 27, 2023

​ ​ ​ Cashflowing with Digital Agencies - Acquire or Vertically Integrate The Ultimate Guide to Making Wifi Money Welcome to another edition of a Cashflow playbook! Did you know that in 2020, 51% of

Now I Know: How I Learned About the Lemon Race

Friday, January 27, 2023

It starts with the King of Denmark View this email in your browser · Missed an issue? Click here! If you're new to Now I Know, you'll notice that today's format is different than the rest

Influence Weekly #269 - TikTok’s Secret ‘Heating’ Button Can Make Anyone Go Viral

Friday, January 27, 2023

YouTuber MrBeast says he works up to 8 days non-stop on content Influence Weekly #269 January 27th, 2023 Executive Summary TikTok's Secret 'Heating' Button Can Make Anyone Go Viral Youtuber

Seek Errors When Coding Apps Script | Healthy Programming

Friday, January 27, 2023

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🎤 S.W.I.P.E.S. Email (Friday January 27th, 2023)

Friday, January 27, 2023

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Road Taken

Friday, January 27, 2023

The Professional Hobo's advice works for digital nomads AND creators with a permanent address. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌