CXL - Experimentation is not just CRO

TODAY'S HOST

Ognjen Boskovic, Growth Lead at CXL

It seems like experimentation is finally going mainstream. For the longest time, it was mostly...

• 'a well kept secret' to success in big tech companies
• something curious folks were doing anyway without calling it 'experimentation'

But still, most of the time experimentation was = CRO. A/B testing in the web environment. It still is.

The rules of the game are pretty obvious when all you have to do is compare control with the variant - but what do you do when you want to...

Conquer a new channel?
Build a new product?
Radically adjust your positioning and messaging?

When you're making big bets, with a huge potential impact (negative or positive), rules of the game change, but there are still frameworks that will help implement experimentation principles properly, where it matters the most.

Moving on, CXL will be documenting how we do it, how the best marketers and business builders in the game do it, and those stories will live in our newsletter, Growth Notes.

Connect with Ognjen on LinkedIn.

YOUR WEEKLY DOSE OF MARKETING UPDATES

1. Holiday Offer: Split the Cost with a Study Buddy

Wrapping up our end of year offer in just 2 days.

Sign up for any CXL subscription plan by the end of year via this link and get +1 seat for free.

You can either:

• Split the cost with a study buddy (learning in pairs is proven to improve consistency and results)
• Enroll first 2 members of your team and pay just for one

Regardless, you can ask your boss to pay for your training using this pitch deck we made for you.

Here's also a reminder of everything you get with CXL subscription:

• Access to +140 courses on CRO, analytics and marketing
• 10 Minidegrees covering major topics
• CXL community with +2,500 playbooks, peer support, expert advice and exclusive events
• Certificates to show-off and drastically improve your hiring chances

Ready to become great(er) at marketing in 2023?

Claim this offer until the end of 2022 and get +1 seat for free. Only available via this link.

2. Get Featured in Growth Notes

Your last real competitive advantage is constant innovation through experimentation at speed.

Submit your experimentation case studies and we will share them with our audience...

• Newsletter (+120,000 readers)
• Social media (+20,000 followers)

Case studies like the one you're about to submit help us educate more marketers on how to achieve speed through experimentation and win.

We will feature the best case studies across all of our channels and pay credits to you.

Submit your case study here.

3. Building the Greatest Swipe File

Join us in building the greatest swipe file there is. We will feature the best ads across our different channels with credits to you:

• Newsletter (+120,000 readers)
• Social media (+20,000 followers)

You can submit ads you've created but also the ones others did. We'll pay credits to you anyway for contributing to the marketing community.

PS. You can also submit content pieces beyond ads, like landing pages, organic social content, etc.

Submit your ads here.

4. CXL Community

Increasing your conversion rate is the foundation for building a high sales volume.

A dramatic increase in revenue sounds like the ultimate goal for ecom marketers, yet they usually try to do this by devoting most of their marketing budget to acquisition, without also optimizing for conversions.

Ecommerce sites tend to share the same difficulties with conversion optimization, including cart abandonment, low customer retention, or a poor CLV. This playbook will help you boost conversions with a special focus on messaging and UX.

Get your playbook on how to improve ecommerce conversion rate.

5. Economic Moats: How To Build a Competitive Advantage

Building an effective moat doesn’t require Amazon’s distribution network or Microsoft’s monopolistic software strategy.

A moat-building project can be far simpler while still working toward the same goal: a sustainable, decisive business advantage.

Developing a moat isn’t formulaic. But companies with moats share common characteristics. This post will help you answer the question, “Which strategies are most likely to build a moat for my company?”

Read the full article.

6. CXL Talent Program

We help you hire experienced, CXL certified marketers outside US in less than 100 days. Salaries starting at $40k.

Learn more about CXL Talent Program here.

7. 15 New Blueprints Are Ready for You

We got 15 new experimentation and CRO blueprints, and plan to push a lot more.

Feel free to use them and tweak them based on your specific needs.

There are no one-size fits all model, that's why we got you covered for topics such as:

• Client Side Vs Server Side Testing Tools: Pros and Cons 
• How to Engage Community and Create Culture Around Experimentation
• Strategic Testing Roadmap
• A/B Testing Workflow Map
• Test Implementation Checklist
• Test Phase Gate Framework
• Program Metrics

There's a lot more waiting for you on our Blueprint Page.

Get your blueprints.

First time here? You can get these weekly by subscribing here.

Connect with Ognjen on LinkedIn.

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

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