How to pick an identifier to navigate the ad industry's cookieless future

January 12, 2023

How to pick an identifier to navigate the ad industry's cookieless future

Advertisers are navigating identity solutions — or as some call it: 'emperor's new clothes.'

Additional coverage:

In the face of a potential ban, creators worry about the fate of TikTok after investing time and resources into growing followings and securing brand deals specific to the platform.
As economic headwinds grow stronger, all eyes are on the gaming audience as developers and esports orgs alike wait to see how they might impact gamers' spending habits.
Bloomberg Media's CEO chats with Digiday about the company's growth in 2022 as well as how the publisher is bracing itself against unstable economic conditions in this Digiday+ Media Briefing.
A Digiday+ Research survey of publisher professionals found that optimism has really taken a hit in the media industry over the last year.

Other things to know about

Given recent changes in the digital advertising industry around privacy and first-party data, transparency has become critical in mobile programmatic. Sponsored by Marketecture.
According to a study by Google and Talk Shoppe, 87% of respondents agree that YouTube creators give recommendations they can trust. Sponsored by Google.
Download this explainer guide to learn about the defining features of a headless CMS and why this approach matters to e-commerce brands in particular. Sponsored by Yext.

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How to pick an identifier to navigate the ad industry's cookieless future