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How to pick an identifier to navigate the ad industry's cookieless future

Advertisers are navigating identity solutions — or as some call it: ’emperor’s new clothes’
January 12, 2023

How to pick an identifier to navigate the ad industry's cookieless future

Advertisers are navigating identity solutions — or as some call it: 'emperor's new clothes.'

Additional coverage:

  • In the face of a potential ban, creators worry about the fate of TikTok after investing time and resources into growing followings and securing brand deals specific to the platform.
  • As economic headwinds grow stronger, all eyes are on the gaming audience as developers and esports orgs alike wait to see how they might impact gamers' spending habits.
  • Bloomberg Media's CEO chats with Digiday about the company's growth in 2022 as well as how the publisher is bracing itself against unstable economic conditions in this Digiday+ Media Briefing.
  • A Digiday+ Research survey of publisher professionals found that optimism has really taken a hit in the media industry over the last year.
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Top Stories
Ivy Liu
Advertisers are navigating identity solutions — or as some call it: ’emperor’s new clothes’

howdy!
Creators worry about the fate of TikTok after investing time and resources into growing followings and securing brand deals specific to the platform.

Advertisers are rewriting the endorsement playbook for sports, with more brands working with women’s sports and inking NIL deals.

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howdy!
As economic headwinds grow stronger, all eyes are on the gaming audience as developers and esports orgs alike wait to see how they might impact gamers’ spending habits. To shed some light on this critical topic, Digiday worked with YouGov to pull exclusive insights about how gamers might respond to a recession.

Brands are finding social platforms such as TikTok to be one of the most effective tools for engaging digital audiences via premium video.

howdy!
Bloomberg Media’s CEO chats with Digiday about the company’s growth in 2022 as well as how the publisher is bracing itself agains

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Marketers are investing ad dollars across social media as audiences spend more time on the platforms. As video’s attention-grabbing nature continues to help solve privacy-related obstacles, they’re also investing in video ads on social media.

howdy!
Our survey of 71 publisher professionals found that optimism has really taken a hit in the media industry over the last year.

howdy!
New year, same problems for Reddit: in the eyes of advertisers, it’s still an outlier.

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