Feb. 8 - Pepsi satirizes Super Bowl celeb endorsements | Omnicom flirts with AI to streamline efficiency
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Feb. 7 - Wendy’s first to test new shoppable TV tech | Klarna channels Y2K with Paris Hilton
Tuesday, February 7, 2023
Klarna jumps back to Y2K with help from Paris Hilton; ZipRecruiter partners with Ant-Man to showcase job-seeking tech; Publicis Groupe's data and tech bets pay off with strong growth; Ad blitz:
Feb. 6 - Old Spice introduces first brand mascot | Honda teams up with Topgolf
Monday, February 6, 2023
Honda, Acura tee up Topgolf deal in swing for millennials, Gen Z; Michelob Ultra, Instacart support Super Bowl push with shoppable TV ads; Campaign Trail: Neutrogena lathers up reality TV parody on
Weekender: Campaign Trail: Neutrogena lathers up reality TV parody on TikTok
Saturday, February 4, 2023
Signup | Forward Marketing Dive Weekender Feb. 4, 2023 | A roundup of this week's most read stories Industry Dive TRENDLINE The Latest Marketing Trends in CPGs With poor online experiences
Feb. 3 - Google extols AI amid revenue woes | Neutrogena parodies reality TV on TikTok
Friday, February 3, 2023
Campaign Trail: Neutrogena lathers up reality TV parody on TikTok; Intuit, NFL team up for concert on Roblox with Saweetie; Mobile's influence on digital commerce soars, study finds; Ad blitz:
Feb. 2 - Meta revenue declines for third straight quarter | GM, Netflix strike EV partnership
Thursday, February 2, 2023
General Motors, Netflix team for strategic alliance around EVs; Propel Fitness Water's new look emphasizes Gatorade connection; ChatGPT might change advertising — but it won't revolutionize it;
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