3-2-1: A six-word email, Big Bertha, Writing tips

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Hey — It's Harry

Skiing did not go to plan.

I'm sliding on my backside, halfway up the mountain, turning left, going right, wiping out French families like skittles, slaloming the “sacré bleus”...

Enjoy today's tips.

Estimated read time: 2 minutes & 32 seconds.

Before we begin... a big thank you to this week's sponsor.

• Great creative makes or breaks your conversions.

• But agencies are expensive. And freelancers are off skiing.

• Try Superside — Top 1% designs delivered in under 24 hours.

Three Copywriting Tips

1/ Four (not boring) ways to name a new product line

2/ Three techniques to add rhythm to your copy.

Alliteration. Repetition. Tricolon.

P.S. There's actually a fourth rhetorical device here. One person who replies telling me what it is will win a hamper (announced next newsletter).

3/ I asked AI to write my introduction

“If you can't close your eyes and envision it, it's not there yet.” — Lisa Cron

Safe to say, it's not there yet.

Two short examples

1/ Sticker Mule's plain text emails

Six words, one offer. No frills, no pretence.

You don't need an adverb or fancy image to tell me your sticker deal ends tonight. Respect my time. It works.

h/t Zoe Kahn's Twitter where I spotted this one

2/ Why is the Angostura bitters label too big?

Well, it was a mistake!

In 1870 two sons took over the business and decided to rebrand for an upcoming competition.

One son redesigned the bottle, the other the label. Neither consulted the other, they got a label too big for the bottle.

The judge told them no one else would stupid enough to make this mistake. So they doubled down.

150 years later Angostura's oversized label is in every bar in the world.

“The opposite of a good idea can also be a good idea. It doesn't pay to be logical if everyone else is being logical.” — Rory Sutherland

Credit to Abraham Piper's TikTok where I spotted this one .

One Favourite Tweet

* * *

That's all folks. Thank you all for reading. I appreciate it. If you're bored of these you can unsubscribe here.

See you next Monday — Harry

P.S. Song of the week

P.P.S. Read three years worth of Marketing Examples here

Enjoy the newsletter? Can you do me a favour and forward to three friends. It only takes 15 seconds. Writing each one takes me 15 hours.

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Great creative makes fourth rhetorical device plain text emails new product line three years worth Two short examples One Favourite Tweet Three Copywriting Tips Angostura bitters label

3-2-1: A six-word email, Big Bertha, Writing tips

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