💸 $112,000 for a Pinterest Course Business

Nano Thought

The hot topic of the moment, clearly is AI. Every day people ask me my thoughts on what it means for websites, and online businesses.

Well lets first take a look at the big news of the week, Google announces Bard AI in response to ChatGPT. Bard is a conversational service aimed at countering the popularity of the ChatGPT tool backed by Microsoft. Here is the mock up Google released of it in use (this looks like just a mock up to me).

You can read more about it here.

Now lets talk about what I think this means and some other people I respect the opinion of

Dom Wells of OnFolio sees this as a shift, and not the end:

Dom Wells @DomWellsOnfolio Very early take but I think Google launching Bard is actually good for SEO. There was a real threat that people would switch to searching via ChatGPT whereas now, they will probably stick to Google. Yes, some of your keywords will get less traffic, but you'll still get traffic. February 6th 2023 0 Retweets 23 Likes

Sonny Lowry thinks, no way google lets their cash cow die:

Sonny Lowry @sonny8s @JamesonCamp @DomWellsOnfolio also means their GDN business disappears. it means no new content/adsense incentive for AI to actually get the data from. And 85% of their revenue is adwords their golden goose, they will never want to fck that up. one guy said looks like featured snippets on steroids James Camp 🛠,🛠 @JamesonCamp @DomWellsOnfolio Yea I don’t think search disappears ha. Google would have some serious anti trust issues if it stopped millions of small businesss from being able to operate February 7th 2023 0 Retweets 3 Likes

My take? Some content sites are going to see a hit on certain keywords - very similar to featured snippets.

Over the next 3 years we will see large changes in search, luckily if you have been reading this newsletter for a while, you know I dont think search is going to die, and this should re-enforce what I always say

"You want your business to have a diverse set of traffic sources, and be bringing in traffic from many keywords if its reliant on search"

Ive been doing this for 15+ years, if you're new to the online world, you should know...things are always evolving and changing. It's on us as entrepreneurs to change with the times. For everyone that is negatively affected by the rise of AI - there will be another who uses it to build massive wealth.

James Camp 🛠,🛠 @JamesonCamp Yep AI is gonna destroy a lot of peoples jobs and income It’s also going to make a bunch of people obscenely wealthy …I guess it’s up to you to decide which group you’re going to be in February 3rd 2023 5 Retweets 88 Likes

This Week’s Opportunities

Im still a full believer that content sites will continue to have their place for the next decade, but wanted to show interesting deal flow I've seen in the digital product space recently. Check this listing out here​

Its not that I think this is an amazing deal, in fact If it passed my due diligence, Id say it was overpriced by a decent amount. If it was a fit for you, I would negotiate down. BUT if youre amazing at pinterest, or have a course/online education business, this could be a perfect fit for you.

The sale of this site comes with six (6) domain names, each of which, has its' own course material for sale.

Currently, the website has four (4) course bundles that are recently updated, evergreen, and ready to sell. These courses include (listed in customer-ascension order):

• Pin Practical Masterclass - Course on long-term organic strategies and on-site conversions.
• Pin Practical Influence - Course on leveraging affiliate marketing on Pinterest platform.
• Pinterest Advertising 101 - Includes content that was repurposed from Pin Practical Promotions. (Pinterest Advertising can be followed by Ads That Scale as an upsell offer)
• Ads That Scale - Includes content that was repurposed from Pin Practical Promotions.

The current owner has fully let it die, but when was active it did about $150K a year, passively it is doing $1500 a month or so. Knowing that? I might say it was worth $75k or so depending on what you think you can do with it.

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Lets look at another interesting opportunity from Empire Flippers here​

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This site isn interesting if you owned a DTC cookware brand! Might be an opp to build a simple one off the backend of it as well.

"This listing is for a display advertising business created in October 2016 in the culinary niche. The WordPress site features informational content related to baking. The business has experienced year-over-year growth and is in an evergreen niche. The business has a solid domain rating and backlink profile and drives traffic through multiple sources. The business requires minimal time to maintain.

Traffic comes primarily from organic (58.91%), social (20.18%), and direct (19.57%). The top three countries driving traffic are the US (54.79%), the UK (10.45%), and Canada (8.67%). The top three pages make up 21.69% of total site traffic, generating 7.43%, 7.32%, and 6.06% of traffic respectively."

The site is getting 100k visitors a month!

That should easily be 1k new email subscribers, and easily .25 in revenue from each subscriber per month if you sold products to the list OR even sponsorship from meal kit delivery programs.

Here is a list of affiliate programs for them: https://shivanshbhanwariyadigital.com/meal-kit-affiliate-programs/​

At an average of $20 per sign up, if we could get .5% to sign up from banner ads and emails, one could add $1k a month easily to the business.

That would add $40k or so in enterprise value to the business in the first month or two.

As always...do your own due diligence, the above is based off of what I see as an opportunity from the info provided in the listing and some light due diligence, not a deep dive. It just one of many scenarios that could play out and its up to you to do your own due diligence and see if this makes sense for you!

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​Podcast Corner

As we work on the next season of my podcast Builders Build, I figured I would share an old interview I did with Flippa for those of you who haven't been reading this newsletter since 2021.

What’s on the pod?

" From smelting down scrap gold as a teenager and writing about it on a basic blog, to strategy consulting from across the seas, James has always had an entrepreneurial spirit.

James built up a successful strategy consulting firm and was lucky enough to sell to the right buyer at the right time. Stepping off the rollercoaster that is being an entrepreneur from time to time, James always gets back on.

It’s all about knowing when to sell…and when not to sell."

Check it out here​

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Thanks for reading! I'll hit your inbox next week with another breakdown of a website opportunity!

Thanks from the Nano Flips team

(James)

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P.S.

Check out 2 newsletters from my best friends you will love

Colin Landforce's personal newsletter for all things business building: builders.build/colin​​

Product People - Learn the art of building CPG brands with Oren Schauble: https://go.orenjohn.com/cpg/​

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All investment strategies and investments involve risk of loss. Nothing contained in this newsletter should be construed as investment advice. Any reference to an investment's past or potential performance is not, and should not be construed as, a recommendation or as a guarantee of any specific outcome or profit.