Weekender: Old Spice reveals first brand mascot as Super Bowl anticipation heats up

 
 

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Feb.​ 11,​ 2023 | A roundup of this week’s most read stories
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Feb. 10 - Marketer outlook remains a mixed bag | Uber Eats debuts post-checkout ads

Friday, February 10, 2023

Uber Eats readies post-checkout ads for Super Bowl LVII launch; Inside State Farm's Super Bowl LVII mobile strategy; Ad blitz: Tracking every marketing play for Super Bowl LVII; Microsoft,

Feb. 9 - Could Microsoft, Google’s AI race spark a search power shift? | Priceline hides deals in ads around Super Bowl LVII

Thursday, February 9, 2023

Priceline hides travel deals in digital ads running around Super Bowl LVII; Snapple turns to AI for next iteration of brand's 'Real Facts' program; Pepsi breaks fourth wall in Super Bowl

Feb. 8 - Pepsi satirizes Super Bowl celeb endorsements | Omnicom flirts with AI to streamline efficiency

Wednesday, February 8, 2023

Omnicom eyes AI as means to eliminate mundane agency work; Danny DeVito dreams up big game commercial for Jersey Mike's; Ad blitz: Tracking every marketing play for Super Bowl LVII; Publicis

Feb. 7 - Wendy’s first to test new shoppable TV tech | Klarna channels Y2K with Paris Hilton

Tuesday, February 7, 2023

Klarna jumps back to Y2K with help from Paris Hilton; ZipRecruiter partners with Ant-Man to showcase job-seeking tech; Publicis Groupe's data and tech bets pay off with strong growth; Ad blitz:

Feb. 6 - Old Spice introduces first brand mascot | Honda teams up with Topgolf

Monday, February 6, 2023

Honda, Acura tee up Topgolf deal in swing for millennials, Gen Z; Michelob Ultra, Instacart support Super Bowl push with shoppable TV ads; Campaign Trail: Neutrogena lathers up reality TV parody on

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