Social Media Examiner - Using Instagram hashtags in 2023...

It’s National Internet Friends Day, Reader...

👋 Hello friend!    

This newsletter is brought to you by the 10th annual Social Media Marketing World. 

In today’s edition:

• Instagram hashtags
• YouTube topic ideas
• Facebook scaling strategy
• Creator NFTs

🔥 Here's a word from our sponsors:

Enhance Your Competitive Edge 🌟
Stay at the forefront of your industry by attending Social Media Marketing World. Learn the latest strategies to succeed in your market and become the hero for your company or clients. Get your ticket today.

🌱 Ready to Grow Your Business
Does your agency offer social media, video, or paid ad services? Are you an expert at boosting engagement and driving growth? Let us help you promote your agency to our audience of hundreds of thousands of marketers and entrepreneurs. Contact our team today to find out more.

Should You Add Hashtags to Instagram Content in 2023?

In short, yes, hashtags continue to be valuable tools for marketers in 2023. Using them won’t instantly solve reach or engagement problems. But adding them to feed posts and reels helps get your account and content in front of your ideal audience.

If you’ve been paying attention to the ongoing conversations around hashtags, you probably remember the series of statements from Head of Instagram Adam Mosseri, in March 2022.

During an ask-me-anything event, Mosseri stated that Instagram hashtags don’t help views. Shortly after, he published another story confirming that hashtags don’t affect reach in a meaningful way.

Since these stories were archived, neither Instagram nor Mosseri has published additional revelations about hashtags. So why should you continue to use hashtags on Instagram and what value can they provide?

It’s important to take Mosseri’s statements at face value. Hashtags aren’t magic solutions for growth and they won’t generate significantly more reach or views for your content. But they do accomplish other tasks.

To learn what hashtags can and can’t do for you and get tips for using them in 2023, read the full article.

➡️ Here's more great content for you:

• YouTube Research Tab: How to Find YouTube Content Ideas
• Scaling Your Facebook Ads: A Proven Strategy
• NFTs for Creators: Everything You Need to Know