After almost three years of founding, building, and running Wolf Craft 100% remotely from two different continents we are finally together... in Brazil!

At the top of our 'to-do' list was putting together a brand photoshoot! After talking about how important photography is for three years, we had to put our money where our mouth is.

It was exhausting, fun, and we learned a lot. We're thrilled to finally have founder photos together that reflect who we are and where we see the business going.

In the coming months, we'll share our final shots and an in-depth post all about what it took to put the shoot together.

Beijos,
Nora & Kirsten

Show, Don't Tell

Founder Photography, an Inspiration Board for You

Since we're on the subject of brand and founder photography, we wanted to share a Pintrest board we created and have been adding to for almost three years.

In this board, you'll see all the ways you can show off your brand through thoughtful, yet strategic, portraiture.

Good Links Round Up

1. The step-by-step guide walks you through the how, when, and why of sending welcome emails. Created by email marketing guru Chase Diamond, it is complete with content and subject line ideas, and examples from brands that are doing it well.

2. This podcast episode from the Resilient Retail Club covers how to give your customers everything they need to know so they hit the ‘buy’ button with confidence. The episode is Shopify-focused, but there are a ton of tips for e-commerce shops on other platforms too!

3. When we asked our readers what they wanted more tips on in 2023 website tips were at the top of the list! In this clear actionable post, Jasmene Bowdry talks through 7 easy-to-implement tips to help turn more lookers into buyers.

4. If you’ve been thinking about adding affiliate marketing to your biz plan, this is the episode for you! Kerrie Fitzgerald dives into what affiliate marketing is and the best ways you can start and scale a program. Plus, she talks through her 3 favorite platforms.

5. This Insta live hosted by Katie McDonald and Sarah Airey is the first episode in their Product Launch Series. They talk throug 5 product launch mistakes, + what to do instead.

**Wolf Craft PR (Instagram) Tip**

In lieu of a PR tip, we're spotlighting our good friend Phoebe, founder of Girl Gang Craft.

If you've set a goal to *actually* up your social media video game in 2023, check out GGC's upcoming live Quick + Dirty Reel + Tiktok Workshop.

You'll learn what it takes to make effective short biz videos and how to find trending content. Plus Phoebe will cover tech tips, like how to add text to the screen, how to save sounds, easy transitions, and how to repurpose video across all your platforms.

There will also be an open Q&A where you can ask Phoebe anything! Phobe has built an Instagram following with 29k+ followers all while leveraging Reels for growth and engagement. BUT, Phoebe isn't your typical, "make a million pieces of content and post post post to grow your following," her strategies are all about "harnessing your energy when you have it to make that bag."

You can sign up for the workshop here. It is $197 to join and when you sign up you'll also get access to watch the recording (and pause to take notes)! We think this mini-course is a great investment to level up your content game. And it's biz a write-off!

Wins

Our very favorite biz moments almost always include an email from a recent client with a link to a press feature they were able to secure after working with us.

This month, former 1-1 client Sarah Yeoman of Savor Custom Cookbooks secured this truly stellar feature in the Seattle Times' Sunday magazine.

Huge congrats to Sarah!

Work With Us!

If you want to get really good at telling your business' story, we can help!

-Tweak and Edit- when you need a critically constructive second set of eyes to look at what you're doing and tell you exactly what to fix, including best-in-show examples to help you get there. We're so happy to say that people LOVE this service and find it super valuable.

-1-1 sessions- when you want to learn how to tighten up your business and pitch it to the media yourself, and you want guidance informed by 15+ years of experience and someone to hold you accountable.

-List building- when you want a fully customized media list built specifically for your biz with editor contacts, pitch notes, and article examples- AND you want personalized pitch templates and 1-1 calls with Nora to walk you through it all.

-How to Pitch For Holiday Gift Guides- for when you want to knock it out of the park with holiday gift guide pitching, but also learn how to pitch smaller holidays all year long.

Thanks for giving us some time in your inbox! If you have any questions send us a note, we'll always reply.

Cheers,
Nora & Kirsten

PS - If you liked the newsletter, we’d be so happy if you shared it with others who might find it useful. Anyone new can subscribe here.

thoughtful yet strategic portraiture two different continents email marketing guru Resilient Retail Club best founder photo subject line ideas

Wolf Craft - Olá from our first photoshoot!

Show, Don't Tell

Good Links Round Up

**Wolf Craft PR (Instagram) Tip**

Wins

Work With Us!

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What you missed...

Helpful resources to start your 2023 off right!

Your PR questions answered - edition #8

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