Product Habits - The rapidly changing AI environment

 Hiten's Pick 

Defensibility and Competition

Most early-stage startups are not very defensible in the beginning. It's typically easy to clone something a small team has spent several months building. Defensibility is something you build over time. This is a helpful list of the many forms it can take—from bundling and integrations to regulation and scale effects. 

 Business 

The Rapidly Changing AI Environment

The AI environment feels like a quick pendulum swing between hype and skepticism. People are learning limitations as we go, which will likely create a new regulatory environment. What do you think is in store for AI this year? 

Palo Alto's First Tech Giant

A few hundred years ago, California looked quite different, but there was some continuity. Early settlers built pre-silicon Palo Alto—from the railroad to radio components—on ideas about how science yielded efficiency and profit. This is a fascinating story about a 20-something failed lawyer named Leland Stanford who came to California in 1852 and changed everything.

 Product 

How To Ship Great Products Fast

Podia is a company of more than 30 people, but they have yet to hire a single product or project manager. Founder & CEO Spencer Fry explains why he believes it's precisely because there aren't any PMs that the team ships features faster than companies many times its size. Could the same process work at your startup? 

The Hard Problem of Onboarding Horizontal Products

When launching a horizontal product, one of the challenges is navigating the onboarding experience. Your user base will be groups of people who understand and care about different things, but the onboarding language has to make sense to all of them. Try designing for initial goal achievement and build a strong framework for exploratory search. 

 Marketing & Sales 

Boosting Marketing Email Open Rates From 20% to 60%

One simple trick helped a company improve its marketing email open rate from 20% to 60%—sending emails within the same hour the user last visited their website. Try this instead of sending emails at random times and see what happens

Why Building Your Startup's Brand From Day 1 Matters

It's common for startups to kick brand marketing down the road early on. But it's important to focus on it as soon as possible. The results compound, and you won't regret investing the time and energy upfront. This post explains how one team used sustainable growth strategies to build a brand as an early-stage startup. 

 Growth 
Freemium vs. Free Trial

There is no silver bullet when offering potential customers a free trial or a freemium version of your product. James Fleischmann makes a compelling case for each one and why both are overrated. I don't think there is a clear answer for most startups, so it's worth experimenting until something feels like a better fit for your particular audience. 

An Ideal Sales Compensation Model

Sales compensation is one of the most essential parts of a company's strategy. It'll inhibit companies from implementing the best go-to-market strategy and pricing models if done incorrectly. Especially if you're looking to introduce product-led growth principles, revamping your sales structure is a must. Here's an optimized way it can look

 Management 
The Downside to Going Back to the Office

Business leaders are trying to get employees back to the office to increase productivity. But data show that productivity levels dropped when companies started mandating a return to the office in early 2022. This is a thought-provoking explanation for the drop in productivity associated with "quiet quitting." 

Single-Use Tools for Increasing Productivity

Single-use tools are used for only one specific use case and may be the key to unlocking another level of productivity. Using a multi-purpose tool like Notion or Airtable adds extra friction because you have to figure out what and how to use it, which may become more of a distraction. Do you agree? 

 Insight of the Week 
Failure is the Worst Way To Learn Something

Shreyas Doshi reminds us that the worst way to learn something is through failure, yet so many of us believe failure is the best way to learn. There are significantly better ways, including other people's perspectives, simulation, first principles thinking, and successes. Don't feel like you need to fail a lot to succeed



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Older messages

Invest in things that don't change

Monday, February 13, 2023

Most of the time, technology is about incremental improvement on enduring ideas. There are certainly paradigm shifts, but they are rare. Hiten's Pick Invest in Things That Don't Change

Lessons from Airtable's growth story

Monday, February 6, 2023

Airtable is currently valued at $11 billion. Here's how the company got initial traction and found its first super users. Hiten's Pick The Systems of Elite CEOs How well you transition from a

Snowflake CEO Frank Slootman on leadership

Monday, January 30, 2023

Frank Slootman recently did an interview with the Iconiq Capital team, and the conversation was illuminating. Hiten's Pick How Early-Stage Startups Can Stay Secure Security is increasingly becoming

The first Reddit posts about popular apps

Monday, January 23, 2023

The first Reddit posts about popular apps hint at the original, unpolished products and how much doubt and uncertainty every new startup faces. Hiten's Pick The 8 Best Techniques for Evaluating

Getting to $10M ARR in very early markets

Friday, January 20, 2023

Learning how to build a company in a new or non-existent market is a topic startups should obsess about. Hiten's Pick Extreme Questions To Trigger New, Better Ideas Our daily work often requires we

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