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📰 Wednesday is "News You Can Use" day, Reader!

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In today’s edition, we bring you news from:

  • Meta
  • Instagram 
  • LinkedIn
  • Twitter
  • YouTube

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Instagram Broadcast Channels

Meta is rolling out a new “one-to-many messaging tool that allows creators to engage directly with their followers at scale.”

After a creator gains access to broadcasting channels, they send the first message from their Instagram inbox. Their followers will receive a one-time notification to join. 

Other than the initial invitation, followers will not receive any further notifications about a broadcast unless they add the channel to their inbox. Once added to their inbox, it will appear among other message threads, and notifications will function similarly to any other chat.

Creators can also encourage their followers to join the broadcast by using the "join channel" sticker in Stories or by pinning the channel link to their profile (coming soon) as soon as the channel is live.

To learn more about using the feature, read the full article.

🧭 Here is more news you can use:


Michael Stelzner, Founder and CEO

P.S. Add michael@socialmediaexaminer.com into your contacts list. Use Gmail? Go here to add us as a contact.  

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