131k Twitter Views in 2 days + 8 Million Visitors/mth From...Facebook?

How do you get in the top 1% of podcasts with only 21 episodes? What "dying" platform still gets 40% of the internet to use it...each day? How Does a Micro Twitter Influencer Get 131k views in 2 days? How does a niche travel blogger grow to $150k in earnings talking about San Francisco? What did SEMrush buy now?

Today I've got some answers...along with some motivating success stories to get you strated for the week.

How to Become a Top 1% Podcaster

• 90% of podcasts don’t get past episode 3. That’s 1.8 million who quit.
• Of the 200,000 left, 90% will quit after 20 episodes. That’s another 180,000 gone.
• To be in the top 1% of podcasts in the world you only need to publish 21 episodes of your podcast.
• Your competition is not the 2 million podcasts. It’s the 20,000 podcasters who didn’t quit.

Turns out this principle applies to WAY more than just podcasts.

Want to start a YouTube channel? Have an Etsy Store? Become an Amazon Influencer?

You can likely get past 90% of people that try by just sticking it out a big longer...

2 Billion People Login to Facebook Each Day

Think Facebook is a dying platform?

Turns out 2.1 Billion people login to Facebook each day. There are 5.1 Billion TOTAL Global internet users.

In other words, about 40% of the internet logs into Facebook each day.

First of all, that's mind blowing! But what does this mean for creators and bloggers that want traffic from Facebook?

I know several people getting TONS of traffic from Facebook each and every day (yes, in 2023). In fact, Kurt Schmidt the founder of InsideTheMagic.net gets 8 million visitors a month to his website...from Facebook!

You can listen to the interview I did with Kurt where he shares this and much more. (FYI, Facebook is his 2nd largest source of traffic. His biggest source is...🤯).

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How the Pandemic Helped Boost Jill Loeffler’s Niche Site Earnings to $150k per Year

Want to learn from the trials and tribulations of a site owner whose overcome several challenges to reach 6 figures?

​Jill's interview today on Niche Pursuits highlights the good, the bad, and the ugly about money online. And she's proof that perseverance, actively updating content, and diversifying monetization can go a long way.

She also gets into:

• Why she created her site
• What platform she uses instead of WordPress
• What happened to her site when the pandemic began
• How she recovered from an algorithm update
• Where her income is coming from
• How she does keyword research
• How she creates content

​Learn from Jill's experience and avoid making the same mistakes!​

Micro Influencer on Twitter Has Thread with Over 131,000 Views in 2 Days...

Think you Need 100,000 followers or more for something to get "viral" on Twitter?

Think again?

Dustin Hyle had roughly 600 followers on Twitter when he posted the ultimate site speed Twitter Thread 2 days ago righ here.

​

That Twitter thread now has over 131k views and nearly 1,000 likes! In addition, Dustin now has over 1,100 followers, a nearly 45% increase in just 2 days!

The key? Find a topic that you are super knowledgeable about and that people constantly have questions about (how do I make my site faster?).

Then create great content and ask a few people to retweet it to get the ball rolling.

If you want Dustin to help you with your site speed, you can see what he does over at Iridium right here.

SEMRush acquires Traffic Think Tank

Early last week, SEMrush announced that they had acquired Traffic Think Tank, a top digital marketing education community.

Nick Eubanks, Ian Howells, and Matthew Barby started Traffic Think Tank in 2017 and quickly built up a large training library and more.

The acquisition price was not disclosed.

However, one interesting tidbit is that Nick Eubanks has now joined SEMrush as it's head of Digital Asset Acquisition.

In the past year, SEMrush has now acquired Backlinko.com and Traffic Think Tank (among other acquisitions).

Think they plan to buy more blogs and communities in the digital marketing industry.

Definitely sounds like it. A publicly traded company (SEMrush) with a new Head of Digital Acquisition makes for some potential interesting deals in the future.

Did you enjoy this newsletter? I would love it if you hit the reply button and let me know what you liked about it!

Thanks again for reading,

Spencer