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Shopify Dispatch Issue #390 - Google Analytics 4, Custom CSS

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Issue #390 - March 15th, 2023

Connect Google Analytics 4 with Shopify

Google Analytics 4 has finally come to Shopify and Ilana Davis has written a guide to get Shopify talking to GA4.

Easily Extend your Theme with Custom CSS

Shopify is adding a way to add custom CSS to your theme without editing the theme's file. This should make upgrades and customizations much easier for everyone.

Track down which customer cohorts perform the best

Different groups of people behave differently. Repeat Customer Insights creates cohort groups for you automatically to see how your customers change over time and spot new behavior trends.

My articles this week

Correctly configured cohorts should accommodate refunds smoothly

How refunds can skew Shopify reports

For the quickest payoff, focus on the 1st-to-2nd Customer Purchase Latency

How Customer Purchase Latency takes the guesswork out of scheduling marketing

Eric Davis

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Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

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Shopify Dispatch Issue #389 - Loyalty program costs, Fix broken links

Wednesday, March 8, 2023

​ Issue #389 - March 8th, 2023 Loyalty Program Expectations Kevin Hillstrom writes about how they evaluate loyalty programs and why those programs might not be profitable after accounting for program

Shopify Dispatch Issue #388 - Buying preferences, Apps losing theme editing

Wednesday, March 1, 2023

​ Issue #388 - March 1st, 2023 Online / Store Relationships Kevin Hillstrom writes about how customers have preferences for where they buy from you and how you need to adapt your marketing to account

Shopify Dispatch Issue #387 - Merchandise solar system, Grow repeat buyers

Wednesday, February 22, 2023

Issue #387 - February 22nd, 2023 Merchandise/Category Solar System Using the analogy of the solar system, Kevin Hillstrom describes how merchandise categories influence each other. 9 Ways to Grow

Shopify Dispatch Issue #386 - Shopify Winter '23 Edition

Friday, February 17, 2023

Issue #386 - February 15th, 2023 Shopify's Winter '23 Edition The big news of the week is Shopify's release of their Winter '23 Edition. It includes many new features and improvements,

Shopify Dispatch Issue #385 - Self-service returns, New customer accounts

Wednesday, February 8, 2023

Issue #385 - February 8th, 2023 How to ace returns management with Shopify Shopify has released a customer self-service returns feature. Though basic for now, this should really help cut the cost of

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