Social Media Examiner - Advanced Instagram targeting…

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In today’s edition:

• Advanced Instagram targeting
• LinkedIn content performance
• The language of persuasion
• Web3 community building

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Meta often encourages advertisers to use broad targeting, which is the fastest and simplest type of targeting to set up. All you have to do is choose a few basic parameters like location or age range. Then rely on Meta to deliver ads to the most relevant target audience.

On the one hand, automation can certainly simplify campaign setup, especially if your offer has broad appeal. But if the offer appeals to a more niche audience, broad demographics can lead to wasted ad spend. Since broad targeting doesn’t provide much detailed data, you’ll never really get to know your audience.

To fill the top of your Instagram ad funnel without relying on automation, put a buyer persona to work. Use your ideal customer’s interests, pain points, and goals to create detailed demographics for your audience.

In some cases, you can also use a competitors’ audiences to target top-of-funnel (TOFU) prospects. In the past year, Meta has removed many smaller businesses and seldom-used interests from the detailed targeting list. But if competitors have large audiences or if they’re frequently used in IG ads audiences, they may be valid targeting options.

To build ads audiences and funnels that attract, nurture, and convert people using Instagram, read the full article.

➡️ Here's more great content for you:

• LinkedIn Creator Mode Analytics: Understanding Your Content Performance
• The Language of Persuasion: Magic Words to Get Your Way
• Building Community in Web3: Insights From ZenAcademy