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This newsletter is brought to you by the 10th annual Social Media Marketing World.

In today’s edition:

  • LinkedIn prospecting strategy
  • Business applications for Web3
  • Facebook changes

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Need more leads but don't have the budget to run ads? Looking for an organic LinkedIn prospecting process that works?

When it comes to selling on social media, the money is in the mailbox. On LinkedIn, that means you can talk to decision-makers, industry leaders, and C-suite execs, all through the built-in messaging inbox.

Sure, some people use the messaging feature on LinkedIn to spam. They’ll open with “hey” and then go straight for the hard sell. They’ll confuse you with irrelevant or unhelpful offers, and demand too much in return.

They’re wasting their time and money. Those scattershot, impersonal spam messages you see have very low conversion rates. 

We’re talking about a different approach that has been tested and refined since 2012. This value-driven, human approach can earn you a conversion rate that’s closer to 40%.

To discover how to use LinkedIn Messages to develop relationships and sell, click below:

➡️ Here is some more great content you won't want to miss:

Business in the Metaverse: The Future of Commerce
Wondering how the metaverse will impact the future of business? Want to know why the metaverse will enhance business and consumer relationships?

Social Media Marketing Talk Show
Discover the latest Facebook changes, updates, and more. Follow the show to get the current news and expert insight on a different platform each week.


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