SEO Can Help When Your Analytics Show That You’re Not Getting Good Traffic

Marketing Junto

By Seth M Goldstein • 22 Mar 2023 •

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Person on laptop typing into Google. An iPhone is to their left.

Photo by Benjamin Dada / Unsplash

My Take

Websites must do more than look aesthetically pleasing in today's online world.

I’ve seen so many good looking sites that do such amazing things visually, but are never found because they aren’t optimized in any way.

Your website needs to be properly optimized for search in order to get the most visibility, traffic, and conversions.

And the only way to do that is through effective search engine optimization (SEO).

What The Heck Is SEO, Anyway?

Search Engine Optimization is the process of making your website easier to find on the search engine results page (SERP). This involves optimizing content, technical settings, and link building as some of the primary strategies used to increase visibility and reach.

Why SEO Is So Important?

SEO should be a part of any website. It's a long-term strategy that will help you reach a larger audience, generate more organic traffic, and create more conversions.

Optimizing your website for the major search engines (Google, Bing, Duck Duck Go, and even YouTube) will help you get better visibility, which will increase the chances that someone will click through from the SERP and visit your website. If your site looks legitimate and solves that persons problem, you might even get a deal out of that visit.

Additionally, having proper SEO-friendly content can boost your ranking. If it's high quality it can also help improve user experience, by helping your visitors easily find what they're looking for. Which again makes it more likely they'll engage with you and your site.

There Are So Many Benefits Of SEO... Seriously!

There are numerous benefits of having proper SEO on your website, here are some of the top reasons to invest in SEO:

Improved organic search engine rankings
Increased visibility for your business
Increased traffic to your website
Increased conversions and sales
Improved user experience
Increased trust in your brand
Cost-effective online marketing channel

Optimize Your Website for SEO

Search engine optimization takes time, so you need to plan accordingly and be patient.

Fortunately, there are plenty of steps you can take to optimize your website.

Here are some of the most important ones:

Keyword research
Optimize page titles and meta descriptions
Create SEO-friendly content
Ensure your website is fast and secure
Optimize images
Increase website’s internal linking
Set up Google Search Console
Build quality backlinks

So, That’s All?

Search engine optimization is an essential part of any website. And so many people don't realize it or ignore it. 😒

Investing in SEO can have many positive effects on your business, so it's important to be proactive and take steps to make sure that your website is properly optimized for search engines.

With the right strategies, you can increase your visibility, traffic, and conversions, as well as establish trust with your customers.

This Is All Great. But I Don’t Have The Resources!

You're not alone. I promise. Many companies are faced with this dilemma. They know they need to optimize their website, but don’t have the time or resources to get it done.

This is where a SEO firm, like Goldstein Media (shameless plug🤓), can help. Even if you’re just getting started and want some quick tips. Hit reply and I’d be happy to chat with you for 15 minutes — no charge.

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Find Of The Week

Full disclosure: I'm an adviser and the current marketing lead for Our Public Assembly.

So what is Our Public Assembly? Well I'm glad you asked. It's a recent startup graduate of the Founders Institute's Keystone/Philadelphia Chapter accelerator. The goal of Our Public Assembly is pretty neat. It wants to provide a platform to give more control to regular people when donating online and make it easy for people to speak, spend, and act as one.

Right now we're working towards our MVP. Head over to the site to get on the mailing list and get updates when we release to closed and eventually open beta.