Product Habits - Bill Gates on the future of AI

Navigating the Unpredictability of Everything

This is an eye-opening read about how even the most sophisticated experts and highly trained analysts mispredict the future. But if you're building a startup, some evergreen strategies allow you to side-step unpredictability. A few of them are: building a moat, leveraging your assets, and being intentionally reactive. Check out the complete list here. 

The Real Competition is the Water

If you're a startup founder or leader, moving your company toward excellence is the most important thing to do. Now is the time to review your 2023 plan and be honest about whether your revenue growth goals justify how much you're spending. If they aren't, it's time to adjust now. The best gift you can give your team is high standards.  

The Age of AI Has Begun

The development of AI is as important as the creation of the microprocessor, the Internet, and the mobile phone. It will inevitably change how people learn, work, and communicate with one another. Bill Gates believes it's also going to alleviate some of the world's worst inequities. Here's how he thinks it'll happen. 

How To Build a NetSuite Killer in 2023

NetSuite is a significant player in the ERP software market, but few who need it seem excited. What would it ideally be if there was a better version of NetSuite, specifically for emerging commerce players? This is a good depiction of what it might look like and how it could enter the current market.

The Best Way To Break Into Product Management

One of the most coveted career transitions is the move into product management. Three key "entry points" seem to help people get into a PM role most effortlessly. If you're considering making the leap, this is worth reading. Even if one of these entry points doesn't fit your situation, you can use it as leverage in conversations about PM roles. 

The Demand for Limited-Edition Corporate Merch

Corporate merch for collapsed companies is getting a second life on resale marketplaces. It's become a grab for parody products that can generate thousands of dollars for creators and sellers. Would you buy something like this?

Is SEO Worth It Anymore?

Every marketer knows about the importance of investing in SEO. Doing well leads to highly targeted evergreen traffic—potentially for years. The challenge is that entry into the SEO game comes at a higher price than ever. It requires patience, and it's hard to predict the future value of the investment over time. But the payoff is huge if you're willing to take a calculated bet on it. 

Figuring Out the Best Growth Team Structure

There isn't a one-size-fits-all structure for growth teams. But some models work better for companies at different growth stages. The three significant factors to consider are the stage of your product, your company's maturity, and the growth team's end goals. Based on where you're at, one of these three structures will work best for your team.