Product Habits - Calendly's rapid growth

Fill Your Gut, Then Trust It

Despite our desire to find a formulaic way to solve complex problems, the ultimate answer tends to be unscientific: trust your gut. However, there are a few conditions for using our gut instincts to make good decisions reliably. Here they are. 

3 Waves of Successful Generative Tech Startups

Every decade or two, there is a significant tech revolution. The next one, Generative Tech, is upon us. It's going to impact every industry and workforce. This article explains the three waves we can expect—and why there's never been a better time to build something huge. 

Marc Andreessen and Steven Sinofsky on AI Sentience

Marc Andreessen and Steven Sinofsky recently joined a podcast to talk about everything from AI sentience and the birth of ChatGPT to AI's future impact on humanity. This is a thought-provoking conversation that will help you make sense of the tech revolution that is just beginning. 

Onboarding Opportunities That Most of Us Will Miss

Onboarding is one of the most critical aspects of your product. A good flow will keep people engaged, and a bad one misses the opportunity to help people understand the value of your product early on. This is a good list of best practices you can try to optimize your onboarding quickly. 

How Product Strategy Fails in the Real World

There is so much written about product strategy for startups, but when the rubber meets the road, strategies often fail to meet expectations in the real world. This comprehensive read describes six "failure modes" to avoid regarding your startup's strategy. A few that resonate with me: Don't dodge the controversial calls and be more realistic about what you can execute. 

Technology Marketing vs. Product Marketing

Technology and product marketing are typically presented as separate and opposing priorities—but they don't have to be. Technology marketing is still a relatively new branch within content marketing, and many benefits are available if you decide to integrate it into your overall strategy. 

Using GPT To Improve Sales and Marketing Productivity

ChatGPT quickly took the world by storm in 2022, and Drift is already integrating GPT capabilities into its overall platform to create more customer value. This is what the company is doing to start, which provides an exciting glimpse into how other companies might soon follow suit. 

Find and Accelerate Your Marketing Advantages

To succeed at startup marketing, a company must do several things effectively. This article touches on all three, with a focus on looking for your built-in marketing advantages that drive growth. This is a good playbook for identifying and optimizing them for your business.