Product Habits - How products fail

Which Apps Do Americans Delete Most Often?

The average American spends up to six hours per day on their phone. A recent study examined the thirty apps people most want to delete or deactivate in the U.S. Perhaps unsurprisingly, Instagram and Facebook came out on top. But some of the data may surprise you—it covers everything from the apps with the most active users to the ones with the biggest decrease in downloads over the past six months. 

The Startup's Guide to Customer Advocacy

As the economy shifts, companies are placing more emphasis on retaining pre-existing customers instead of pushing acquisition at all costs. It requires a shift to better customer advocacy. If you want to invest more in the customers you already have, here are some tips to keep in mind.

Using Cross-Domain Thinking To Drive Innovation

Some of the most innovative ideas in the world come from applying ideas or approaches from one domain to another. I'm curious how many new concepts and businesses will come from using Generative AI for cross-domain thinking. If you're in a role requiring unconventional thinking, it's worth trying this methodology. 

Software's Third Wave

In the earliest days at some of our most prominent tech companies like Google and Amazon, success was built on the foundation of uncertain bets. One of those bets was third-party embedded apps. Here's how they continue to evolve and change product design. 

How Products Fail

There's a concept in large bodies of water called thermocline—where warm water meets cold, and the shift between the two is sudden and dramatic. There's a moment like this for products, too. It's the point when, once crossed, an otherwise healthy business suddenly collapses. This is a great read about what that point looks like and how to avoid it. 

Staying Up to Date on Your Market

When you're building a startup, there is little extra time to keep track of every shift in demographic and economic trends, rules and regulations, and new technologies. Still, it's important to keep up with your market to continue serving them well. Here are some ways you can put the process on autopilot. 

The Quality Cliff: A Mental Model for CMOs

Investing in high-quality content is essential but reaches a threshold point of diminishing returns somewhat quickly. If you're setting a content marketing strategy in motion in 2023, this is a worthwhile read about when it's worth investing the time and expense and when it isn't necessary. 

Upselling vs. Cross-Selling

Acquiring new customers is expensive, so integrating upselling and cross-selling is a high priority for companies that need to operate lean. This is a great read about the difference between the two and how you can improve your strategy for both.