How Fantasy Life, Ottawa Lookout, and Payload Used Beehiiv's 3D Analytics to Track the Effectiveness of Their Growth Strategies

Best-in-class newsletters can put their acquisition sources under a microscope. They can see which channels drive both short-term growth and long-term engagement. And all of it starts by understanding what to measure and how to measure it.

By slicing and dicing the data, seeing opens, clicks, unsubscribes, and even paid conversions by source, newsletter operators can get the data they need to make the decisions that matter.

In this case study, let’s look at how three newsletter-first businesses — Lookout Media, Payload, and Fantasy Life — used Beehiiv’s advanced 3D Analytics dashboards to identify which channels to invest in to successfully grow their newsletters.