MicroConf - “Read this book” -Jason Cohen

Hey there!

Jason Cohen, a friend of mine and founder of WP Engine, wrote the foreword to my new book, The SaaS Playbook.

(Me and Jason Cohen at WP Engine HQ in Austin, TX, November of last year.)

In his words:

"Is it OK to want to get rich with your own two hands, beholden to no one?

Is it OK to make a low-chance-of-success career decision mostly because you hate being told what to do and therefore cannot, in your own words, be successful in a 'real job?'

Is it OK to have the hubris of thinking your product is better than the other hundred already in-market and that it makes sense for a 101st to exist?

Is it OK to spend every waking hour (including two in the morning) obsessing about your project rather than about other people?

Congratulations, that makes you a founder. (Or should I say, condolences.) Join the party.

Fortunately for you, Rob Walling has been one of the most active members of this party for a few decades, having built several successful companies and, through investment, has seen the ups and downs of more than one hundred. He distilled this experience into a book of wisdom, exactly what you need to tackle the work now in front of you.

Focusing your attention and your learning on these specific areas covered in this book — market, pricing, and also marketing/sales, team, metrics, and personal mindset — gives you the best chance to succeed.

So read this book. Use it to become a better version of the person you already are, and give you and your business the best chance at success.”

You heard the man.

Back the Kickstarter!

– Rob at MicroConf

P.S. I fit everything I could into these 200 pages, but many people told me it would be helpful to get my thoughts on their unique problems. I created a limited tier that offers the chance to participate in an exclusive retreat for founders. There are a few spots available, and they are running out fast.