Why advertisers are still waiting on the CTV promised land
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How brands are leveraging ad-supported video to reach engaged audiences
Thursday, April 6, 2023
With previously subscription-only platforms getting into the ad-supported space, ad-supported video on demand has officially outpaced SVOD. By 2024, more than 1-in-3 viewers in the US will stream via
What marketers need to know about ByteDance-owned Lemon8 — and its link to TikTok
Thursday, April 6, 2023
Lemon8 has been flying under the radar following its quiet launches in the US and the UK April 06, 2023 PRESENTED BY What marketers need to know about ByteDance-owned Lemon8 — and its link to TikTok
Virtual Event: How marketers are unpacking CTV’s machine learning uprising
Wednesday, April 5, 2023
Seemingly overnight, machine learning, AI and automated optimization tools have become the new buzz for marketers. While less sinister than science fiction has warned, these tools are no less powerful;
As AI attention builds, so does the tension with how to handle it
Wednesday, April 5, 2023
After months of AI growth, artificial intelligence experts and companies have very different views of whether to speed up or slow down momentum. April 05, 2023 PRESENTED BY As AI attention builds, so
The state of publisher audiences
Tuesday, April 4, 2023
For publishers and media companies, focusing on younger audiences is essential to their future growth, especially as Gen Z and young millennials increase their media consumption. Each must identify how
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