Why advertisers are still waiting on the CTV promised land

Despite high CPMs, data fragmentation and murky measurement, advertisers are still sold on CTV.
April 07, 2023

Why advertisers are still waiting on the CTV promised land

Despite high CPMs, data fragmentation and murky measurement, advertisers are still sold on CTV.

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Ivy Liu
Despite high CPMs, data fragmentation and murky measurement, advertisers are still sold on CTV.

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Creators of a certain level no longer work on their own. Instead, there’s a ‘behind the scenes’ team behind them making sure their businesses are ticking along.

From Modern Retail: Register for this virtual event on April 18 at 1 p.m. EDT for an insider perspective on the uprising of machine learning within advertising and how retailers and brand marketers can make the most of these tools for their CTV campaigns.

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Publishers are experimenting with generative AI technology to beef up their SEO strategies.

Knowing how listeners process digital audio helps advertisers create more immersive, memorable and emotional messages.

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When economic conditions didn’t improve much if at all as 2023 started, it was clear to Horizon Media a followup report on inflation needed to happen.

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As consumer touchpoints and channels proliferate, omnichannel marketers need help keeping up with privacy changes, how they reach their audiences and measuring their campaigns' effectiveness.

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Since 1985, WWE’s biggest show of the year has been WrestleMania, which took place on the weekend of Saturday, April 2nd, and Sunday, April 3rd. This was the event for brands to dedicate their marketing dollars to gain exposure among WWE fans.

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This week’s Future of TV Briefing looks at why TV advertising’s currency changeover is unlikely to happen during this year’s upfront market but could transpire once this year’s upfront deals take effect.

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How brands are leveraging ad-supported video to reach engaged audiences

Thursday, April 6, 2023

With previously subscription-only platforms getting into the ad-supported space, ad-supported video on demand has officially outpaced SVOD. By 2024, more than 1-in-3 viewers in the US will stream via

What marketers need to know about ByteDance-owned Lemon8 — and its link to TikTok

Thursday, April 6, 2023

Lemon8 has been flying under the radar following its quiet launches in the US and the UK April 06, 2023 PRESENTED BY What marketers need to know about ByteDance-owned Lemon8 — and its link to TikTok

Virtual Event: How marketers are unpacking CTV’s machine learning uprising

Wednesday, April 5, 2023

Seemingly overnight, machine learning, AI and automated optimization tools have become the new buzz for marketers. While less sinister than science fiction has warned, these tools are no less powerful;

As AI attention builds, so does the tension with how to handle it

Wednesday, April 5, 2023

After months of AI growth, artificial intelligence experts and companies have very different views of whether to speed up or slow down momentum. April 05, 2023 PRESENTED BY As AI attention builds, so

The state of publisher audiences

Tuesday, April 4, 2023

For publishers and media companies, focusing on younger audiences is essential to their future growth, especially as Gen Z and young millennials increase their media consumption. Each must identify how

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