Social Media Examiner - Community to conversions…

Tomorrow is National Poutine Day, Reader...

Pass that 🍽️ plate of 🥔 potatoes, gravy, and cheese curds my way, please!

This newsletter is brought to you by the Social Media Marketing Society. Doors now open! Join today to save on your annual membership.

In today’s edition:

• YouTube ads budgeting
• Social media accessibility 
• Building YouTube community
• Music NFTs

🔥 Here's a word from our sponsors:

50 Best Practices for Email Messaging
Want campaigns that deliver results? Discover fifty ways to create relevant content that builds customer trust and drives ROI. Download now.

🎉 BIG NEWS: The Social Media Marketing Society is now open! 🎉
Searching for the perfect way to up your social media marketing game? With 140+ expert-led workshops available on-demand, plus monthly live training covering the latest trends, you'll be a marketing superstar in no time. Don't wait, join the Society today and let's level up together! 🚀

How do you get started if you want customers, ad revenue, and affiliate deals from YouTube?

Community is the key. Please note that we’re not just talking about subscribers here. We’re talking about an active community of fully engaged and loyal people who want to learn from you and invest in your offer.

Too many marketers get stuck on vanity metrics like subscriber counts, likes, and shares. Those things might help you qualify for different features in the YouTube Partner Program, but they can only take you so far. Instead of chasing numbers, you need to get the right kind of subscribers: those who convert.

When you take this approach to YouTube strategy, your audience size starts to matter less. You might have just a few hundred subscribers, but if your video content brings in just one high-value client every month, that’s enough. You don’t need views. You need conversions.

To learn how to get your viewers ready to convert without compromising on what makes your brand unique, read the full article.

➡️ Here's more great content for you:

• Creating a YouTube Ads Budget That Delivers
• How to Make Your Social Media Content More Accessible
• Music and NFTs: The Launch Strategy of Violetta Zironi