Social Media Examiner - Using creator content in ads...

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In today’s edition:

• Creator-focused ads
• Web3 commerce
• Facebook changes

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Want to include creator-led content in your marketing? Wondering how to research and script Facebook ads that feature creators?

As a marketer, you want to walk the line between content from genuine—but media-unaware—customers, and posts from expensive, out-of-reach, celebrity influencers.

You're aiming for creator-generated content: short and sweet videos from people who have sizeable audiences, look comfortable on camera, and understand how to film B-roll and good camera angles. Their clips are authentic but of high enough quality to share in ads.

Which brings us to the obvious question... How do you find these impactful, social media unicorns? With these 3 steps:

1. Set up a user-generated content strategy.
2. Write the perfect creator brief.
3. Recruit creators for Facebook ads.

To learn how to create Facebook ads that convert with user-generated content, click below:

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, Spotify.

➡️ Here is some more great content you won't want to miss:

Web3 and Trust: Unlocking the Next Layer of Commerce
Curious how the blockchain will accelerate business? Wondering what types of transactions will be possible?

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, Spotify.

Social Media Marketing Talk Show
Discover the latest Facebook changes, updates, and more. Follow the show to get the current news and expert insight on a different platform each week.

• Watch the Livestream on YouTube.
• Listen on Apple, Google, Spotify.