We published a book!

Learn more about the book in our announcement or (potentially) score yourself a copy here.

📰 News & updates

April 2023 Reviews Update

There’s a new Google update.

Google to Sunset 4 Attribution Models in Ads and Analytics

First-click, linear, time-decay, and position-based attribution models will all be deprecated later this year.

How We Fought Spam on Google Search in 2022

Article by Duy Nguyen

All of Google’s updates in 2022 to fight spam and scams.

🔝 SEO

Healthline's Content Anatomy: 5 SEO Insights to Learn From

Interesting thing I learned: Meta keywords can come in handy for tagging the topics of each piece of content to create an internal topical hierarchy—which Healthline uses.

SEO Writing Tools (Do You Really Need Them?)

SEO writing tools are useful—but you need to know why and when to use them. These are Chris’s top choices for SEO writing tools and their use cases.

SEO Agency Software (What Do They Use?)

Besides known SEO tools like Ahrefs and Google Search Console, Chris also covers tools for project management, client meetings, working with freelancers, contracts, and more.

Aura's Rise to ~1 Million Monthly Visitors in 12 Months: A Full-Funnel SEO Strategy

Learn how Gaetano DiNardi turned Aura from zero content and zero website traffic to close to 1 million monthly organic visitors in only 12 months.

Study: 31% of International Websites Contain Hreflang Errors

Conflicting hreflang directives and missing self-referencing tags are among the widespread issues plaguing international websites today.

💻 Digital marketing

High-Ticket Affiliate Marketing: How to Make Big Commissions

If your affiliate payout is above $100, it’s considered “high-ticket.” Typically, these are courses, insurance, jewelry, software, electronics, etc.

7 Affiliate Marketing Examples & Why They Work So Well

Bill dissects these seven successful examples so you can learn from them.

Twitter Showed Us Its Algorithm. What Does It Tell Us?

Article by Arvind Narayanan

This is Twitter’s engagement formula:

How to Bring a Community Back to Life

Twitter thread by David Spinks

Use these six steps to revive your flatlined community.

A Few Thoughts On Writing

Article by Morgan Housel

“Good ideas are easy to write, bad ideas are hard. Difficulty is a quality signal, and writer’s block usually indicates more about your ideas than your writing.”
 

Till next time ;)
Cheers,