Ahrefs’ Digest #131: Healthline’s SEO case study, SEO writing tools, and more

We published a book!

Learn more about the book in our announcement or (potentially) score yourself a copy here.


📰 News & updates

April 2023 Reviews Update

Tweet by Google Search Central

There’s a new Google update.

Google to Sunset 4 Attribution Models in Ads and Analytics

Article by Danny Goodwin

First-click, linear, time-decay, and position-based attribution models will all be deprecated later this year.

How We Fought Spam on Google Search in 2022

Article by Duy Nguyen

All of Google’s updates in 2022 to fight spam and scams.


🔝 SEO

Healthline's Content Anatomy: 5 SEO Insights to Learn From

Article by Michal Pecánek

Interesting thing I learned: Meta keywords can come in handy for tagging the topics of each piece of content to create an internal topical hierarchy—which Healthline uses.

SEO Writing Tools (Do You Really Need Them?)

Article by Chris Haines

SEO writing tools are useful—but you need to know why and when to use them. These are Chris’s top choices for SEO writing tools and their use cases.

SEO Agency Software (What Do They Use?)

Article by Chris Haines

Besides known SEO tools like Ahrefs and Google Search Console, Chris also covers tools for project management, client meetings, working with freelancers, contracts, and more.

Aura's Rise to ~1 Million Monthly Visitors in 12 Months: A Full-Funnel SEO Strategy

Podcast episode

Learn how Gaetano DiNardi turned Aura from zero content and zero website traffic to close to 1 million monthly organic visitors in only 12 months.

Study: 31% of International Websites Contain Hreflang Errors

Article by Dan Taylor

Conflicting hreflang directives and missing self-referencing tags are among the widespread issues plaguing international websites today.


💻 Digital marketing

High-Ticket Affiliate Marketing: How to Make Big Commissions

Article by Bill Widmer

If your affiliate payout is above $100, it’s considered “high-ticket.” Typically, these are courses, insurance, jewelry, software, electronics, etc.

7 Affiliate Marketing Examples & Why They Work So Well

Article by Bill Widmer

Bill dissects these seven successful examples so you can learn from them.

Twitter Showed Us Its Algorithm. What Does It Tell Us?

Article by Arvind Narayanan

This is Twitter’s engagement formula:

How to Bring a Community Back to Life

Twitter thread by David Spinks

Use these six steps to revive your flatlined community.

A Few Thoughts On Writing

Article by Morgan Housel

“Good ideas are easy to write, bad ideas are hard. Difficulty is a quality signal, and writer’s block usually indicates more about your ideas than your writing.”
 

Till next time ;)
Cheers,



Older messages

Ahrefs’ Digest #130: Does going viral help with SEO, keyword clustering, and more

Thursday, April 6, 2023

This is not the amazing SEO play you think it is: 📰 News & updates ChatGPT Banned in Italy Over Privacy Concerns Article by Shiona McCallum ChatGPT must have suggested pineapple on pizza. Google

Ahrefs’ Digest #129: Spying on your competitors, sustainable SaaS marketing, and more

Thursday, March 30, 2023

I feel seen. 📰 News & updates Google Launches Perspectives, About This Author and More Ways to Verify Information Article by Barry Schwartz Google is officially rolling out some new features

Ahrefs’ Digest #128: Websites that failed at fooling Google, and more

Thursday, March 23, 2023

Is this the world's worst resume? 📰 News & updates Bard From Google Google's AI chatbot is now officially released. (Currently only for the US and UK) Create Images With Your Words - Bing

Ahrefs’ Digest #127: SEO questions for clients, important types of keywords, and more

Thursday, March 16, 2023

He's right you know: 📰 News & updates Meta Is Working on a Decentralized Social App Article by Ivan Mehta Meta's going after Twitter. Announcing GPT-4 Tweet by OpenAI GPT-4 is here. And it

Ahrefs’ Digest #126: E-E-A-T, keyword analysis, and more

Thursday, March 9, 2023

We're doing a pre-launch of our brand-new community! This is only open to paying Ahrefs customers—so if you're game, you can head to our community and log in via your Ahrefs account. Let us

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