1. Home
  2. Discover
  3. Business
  4. Indexsy
  5. 👑📧 Making Newsletters Make Money

Indexsy - 👑📧 Making Newsletters Make Money

The game-changer you’ve been waiting for.
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
GM nerds,
death, taxes, and- you guessed it- another Google update:
marketingletter
so, welcome back to the newsletter that skips the first two and jumps right to the third thing 🙏
Here’s what’s up this week:
→ Diversifying Newsletter Revenue ✉️
→ What’s Good @ Google: April Review Update + 📊
→ AI Insight: Bard’s "Google It" Button, Musk Entering AI Ring? + 🤖
→ Social Media Round-up: Artifact, Notes, and X = New Kids on the Block + 🗣️
→ Link Relevance vs. Content Relevance 🖇️
→ On my Twitter sh*t 😤
Topical Maps - the game-changer you’ve been waiting for😊.
Turn your website into an organic traffic magnet with the power of Topical Maps. Leave competitors wondering where their traffic went. Outshine competitors with our Done-For-You service or master the art yourself with the Topical Maps Unlocked online course.
marketingletter
→ Bruh. Just as we’re starting to make sense of the March update? Bam. April’s review update roars in like a lion. Am I being dramatic? Maybe. The big shift is from "product reviews system" to simply "reviews system," meaning that Destinations, Media, and Services & Businesses will also be evaluated.
marketingletter
→ Don’t forget Google’s 14 features of high-quality reviews— everybody’s gotta E-E-A-T;

→ Since April’s product review is said to be heavily focusing on Experience, here’s a quick reminder of how Google evaluates the Big E when it comes to reviews:
1) visual evidence,
2) audio,
3) links to evidence of experience,
4) quantitative measurements;
🔌 Speaking of Google..
Interested in working with working with us on SEO? Schedule a call and see what we’ve done for brands like Thrasio, Sotheby’s, Medtronic, and hundreds of others!
marketingletter
→ This look into "Spambrain" gives a look into how exactly 50 times the amount of link spam sites as compared to the previous update.
Diversifying Newsletter Revenue ✉️
marketingletter
If you listen to my pod with James De Lacey, you’ll know that I’ve been heavy on the newsletter grind. But I’m not the only one dropping wisdom on how to make it work in the newsletter game— this article, How newsletter publishers are expanding and diversifying beyond inbox-based revenue, also offers some solid advice.

I mean, you should still listen to my pod, but check this, too.

Major industry players like Front Office Sports founder and CEO Adam White, Inbox Collective's Dan Oshinsky, Puck's Liz Gough, The Ankler's CEO Janice Min all describe how newsletters are a way to:
→ build an audience + rapport
→ grow into seven figures
→ establish mutually valuable ad space
→ post cringe directly in the inboxes of tens of thousands of people (OK, this one’s mine)
→ way, way more

Check it out, and compare it with what I’ve been saying:
marketingletter
Oh BTW— update from a week later:
marketingletter
We’re hitting 100K by 2024. LFG.
AI Insight 🤖
marketingletter
→ With so many AI optimists and AI pessimists making noise these days, this Axios article reminds us there’s another option: being an AI realist. Try it out, stay informed, and use it to grow. Be curious but critical. This isn't the end of the world or the greatest technological advance of our lifetimes-- it's somewhere in the middle;

→ After pushing an AI moratorium, reports say long-time critic of OpenAI Elon Musk has bought 10K GPUs for an in-house AI project;
→ Bard has added a "Google It" button, which adds additional suggested Search topics;

→ A good look at some of the approaches brands are using to combat misinformation;

→ this page makes it easier than ever to keep track of Bard Experiment Updates— already tracking PaLM integration that improves logic and math abilities, soon to come includes coding skills;
Social Media Round-up 🐮
marketingletter
→ On paper, "Twitter" no longer exists as a company, as it has merged into Elon’s long-dreamed "X" Corp; 6 months after Elon’s purchase, Insider Intelligence reports the site’s ad revenue projections are way way down; Twitter may be facing $600M in fines in Germany re: failing to take down posts doing illegal hate speech; may as well watch Elon take on the BBC for a full hour if you’re into this Twitter stuff, he composes himself well for the most part;

→ Meta is apparently experiencing a morale crisis due to mass layoffs;

→ This week in "headlines that ask a question with an obvious answer": Is TikTok harming our cognitive abilities?; TikTok has also removed the option to post 10-minute videos;
→ Artifact, which was made by Instagram's co-founders, is pulling from the Reddit playbook with comments, upvotes, and downvotes on articles;

→ See if you can spot what sharing option is missing via Twitter’s new competitor, Notes:
marketingletter
Imagine waking up to a wealth of knowledge that skyrockets your website’s organic traffic. The niche surfer newsletter delivers that, bringing SEO, AI, and niche site insights straight to your inbox every Saturday morning.
Relevance: Link vs. Content👑
Knowing how Relevance is measured would be a gamechanger. But between knowledge about Google Natural Language Processing API  and pretty specific knowledge about content categories, so much of what goes on re: relevance remains a mystery. Does that mean we should stop trying to figure it out? Lol— obviously not.

This piece @ Moz isn’t brand new but it caught my eye recently with its analysis of Link Relevance-  referring to the topic of the page and domain where the link is placed- domain relevance, page relevance, anchor text, content relevance, and more. Giving a full explanation of each, the TLDR is basically:

→ Content Relevance remains king, and link relevance means less because: anyone can link to you, authority and trust seem to override it, Google gets a stronger signal from content we actually create, and in no way is it in Google's better interest to reward irrelevant content for the sake of links.

Finally, the article leaves us off with a few tips to optimize your content relevance.

→ use keyword research to inform idea generation,
→ reduce focus on link volumes
→ focus on the customers' buying journey, from them finding your product to you closing the deal
Self-promotion? Don’t mind if I do 💪
marketingletter
Not trying to brag (OK maybe a little) but I’ve been doing numbers on Twitter. Check these recent threads if you haven’t.

→ take advantage of Google playing favs w/ eCommerce
→ a history lesson on Got Milk?
→ on gaming the Twitter algorithm post-leak (meta, I know)
→ how to win the newsletter game
→ 10 years of revenue progression

Oh yeah, and check this week’s pod. James and I kick it old school, going off on what we’re up to and dropping some knowledge on what’s good.
⚠️Want to reach our audience of 50,000+ CMOs and founders (across our socials and newsletter)? Fill out this short form.⚠️
Email Fun Facts
Open rate of previous email: 27.4%
# of recipients of the above: 19,234
# of subscribers as of now: 20,077
 
Jacky Chou
Founder of Indexsy
hello@indexsy.com
Let's Connect on Twitter👇
Twitter
  
Linkedin
Sent to: you
Indexsy Consulting Ltd., 1238 Seymour Street, VANCOUVER, BC V6B 6J3, Canada
Don't want future emails?
Unsubscribe

Key phrases

Front Office Sports founder additional suggested Search topics James De Lacey Major industry players CEO Adam White CEO Janice Min valuable ad space greatest technological advance OpenAI Elon Musk link spam sites many AI optimists house AI project Social Media Roundup organic traffic magnet Diversifying Newsletter Revenue Bard Experiment Updates product reviews system April Review Update

Older messages

💥 Google Dropping Another Bomb w/ Magi

Wednesday, April 19, 2023

Ryan Mckenzie joins us this week on the pod ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

📊 Sundar Pichai on The Future of Search

Tuesday, April 11, 2023

James and Jacky Chou kicking it old school on this week's pod ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

👀 AI Insight: Instant Video Coming Soon?

Thursday, April 6, 2023

Does going viral help with SEO? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

📈 Bard and Bing Both Level Up

Tuesday, April 4, 2023

Chase Dimond joins us this week on the pod ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

⚠️ Net Worth Update: Down $1757 (-0.04%)

Saturday, April 1, 2023

Open the email for full details... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Metrics that matter for growth & profitability

Tuesday, June 6, 2023

JC's Newsletter #174 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

5 Ways ChatGPT Can Make You Money (Affiliate Tips!) 

Tuesday, June 6, 2023

You can use ChatGPT to help you with all kinds of tasks in your affiliate business... See 5 ways I've used it, including my actual prompts! logo png How to Make Money With ChatGPT How to Make Money

A start in life

Tuesday, June 6, 2023

A LinkedIn OSB offer of help is unsurprisingly taken up, Cameron Conn on achieving a sale, funding round 'drought' ends +More ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

ANA parts ways with PwC in its ongoing transparency project

Tuesday, June 6, 2023

Also: Culture Brands' work to help brands uplift, empower stories for African Americans ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Recurring Revenue Commands a Premium Business Sale Price (a short video)

Tuesday, June 6, 2023

THE EXIT STRATEGIST Recurring Revenue Commands a Premium Business Sale Price (a short video) Clidk Here to Watch Our Short Video The Key to driving strategic value in the sale of a technology company

On Buying Consensus

Tuesday, June 6, 2023

When You Have > 1 Decision Maker ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🌱 Deep Sea Mining - New Species We Finding

Tuesday, June 6, 2023

Happy Tuesday. In the hunt for critical minerals... scientists have uncovered a host of new species ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Mortgage pain deepens

Tuesday, June 6, 2023

Paid not to work ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Insights from 3M emails analysis

Tuesday, June 6, 2023

Today's hack Maître analyzed 3691345 sent emails and discovered a few very interesting insights... Maître analyzed 3691345 sent emails and here's what they found: 70% of people verify their

Apple's Vision goes Pro

Tuesday, June 6, 2023

Also in today's edition: Rebel Foods rebels against conventional wisdom; Crunch time for BYJU'S; Indian screenwriters want their due; Climate finance blacklist ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌