Indexsy - 👑📧 Making Newsletters Make Money

If you listen to my pod with James De Lacey, you’ll know that I’ve been heavy on the newsletter grind. But I’m not the only one dropping wisdom on how to make it work in the newsletter game— this article, How newsletter publishers are expanding and diversifying beyond inbox-based revenue, also offers some solid advice.

I mean, you should still listen to my pod, but check this, too.

Major industry players like Front Office Sports founder and CEO Adam White, Inbox Collective's Dan Oshinsky, Puck's Liz Gough, The Ankler's CEO Janice Min all describe how newsletters are a way to:
→ build an audience + rapport
→ grow into seven figures
→ establish mutually valuable ad space
→ post cringe directly in the inboxes of tens of thousands of people (OK, this one’s mine)
→ way, way more

Check it out, and compare it with what I’ve been saying:

→ With so many AI optimists and AI pessimists making noise these days, this Axios article reminds us there’s another option: being an AI realist. Try it out, stay informed, and use it to grow. Be curious but critical. This isn't the end of the world or the greatest technological advance of our lifetimes-- it's somewhere in the middle;

→ After pushing an AI moratorium, reports say long-time critic of OpenAI Elon Musk has bought 10K GPUs for an in-house AI project;
→ Bard has added a "Google It" button, which adds additional suggested Search topics;

→ A good look at some of the approaches brands are using to combat misinformation;

→ this page makes it easier than ever to keep track of Bard Experiment Updates— already tracking PaLM integration that improves logic and math abilities, soon to come includes coding skills;

→ On paper, "Twitter" no longer exists as a company, as it has merged into Elon’s long-dreamed "X" Corp; 6 months after Elon’s purchase, Insider Intelligence reports the site’s ad revenue projections are way way down; Twitter may be facing $600M in fines in Germany re: failing to take down posts doing illegal hate speech; may as well watch Elon take on the BBC for a full hour if you’re into this Twitter stuff, he composes himself well for the most part;

→ Meta is apparently experiencing a morale crisis due to mass layoffs;

→ This week in "headlines that ask a question with an obvious answer": Is TikTok harming our cognitive abilities?; TikTok has also removed the option to post 10-minute videos;
→ Artifact, which was made by Instagram's co-founders, is pulling from the Reddit playbook with comments, upvotes, and downvotes on articles;

→ See if you can spot what sharing option is missing via Twitter’s new competitor, Notes:

Knowing how Relevance is measured would be a gamechanger. But between knowledge about Google Natural Language Processing API and pretty specific knowledge about content categories, so much of what goes on re: relevance remains a mystery. Does that mean we should stop trying to figure it out? Lol— obviously not.

This piece @ Moz isn’t brand new but it caught my eye recently with its analysis of Link Relevance- referring to the topic of the page and domain where the link is placed- domain relevance, page relevance, anchor text, content relevance, and more. Giving a full explanation of each, the TLDR is basically:

→ Content Relevance remains king, and link relevance means less because: anyone can link to you, authority and trust seem to override it, Google gets a stronger signal from content we actually create, and in no way is it in Google's better interest to reward irrelevant content for the sake of links.

Finally, the article leaves us off with a few tips to optimize your content relevance.

→ use keyword research to inform idea generation,
→ reduce focus on link volumes
→ focus on the customers' buying journey, from them finding your product to you closing the deal

Indexsy - 👑📧 Making Newsletters Make Money

Older messages

💥 Google Dropping Another Bomb w/ Magi

📊 Sundar Pichai on The Future of Search

👀 AI Insight: Instant Video Coming Soon?

📈 Bard and Bing Both Level Up

⚠️ Net Worth Update: Down $1757 (-0.04%)

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