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GA4 vs. Universal Analytics, a side-by-side comparison

with video 🎥
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Still putting off learning GA4? You are not alone.

But there are just 79 days until the July 1st deadline.
It’s time to make the switch.

To ease you into your new Analytics tool (GA4) we’re giving you a side-by-side comparison with your old Analytics tool (Universal Analytics). We’ll do this with a video and an infographic. Here’s a preview:
And we’re making the case that GA4 is a better tool than Universal Analytics.

We know you may disagree.

A lot of people do. We asked 10 veteran marketers about it and they disagree. We’ve included their perspectives in this article. They are not happy.

The big issue people have with GA4 is the UX.
Yes, it's different.
Yes, it takes some skill to use.
But once you get the hang of it, you'll find that GA4 is just as fast and far more flexible.

Love it or hate it, once you’ve scanned through the post, you’ll have a better understanding of GA4.

Ok. Show me the side-by-side comparison of GA4 and UA →

(If nothing else, the short video at the top of this post will level up your GA4 game)
 
 
Orbit's upcoming webinar
4/25 at 5pm CT: Wine & Webinar - Stories that sell: How to create case studies that drive real ROI with Joel Klettke
 
 
Orbit Media Studios, 4043 N Ravenswood Ave. Suite 316, Chicago, IL 60613, United States
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GA4 vs. Universal Analytics, a side-by-side comparison

Wednesday, April 19, 2023

with video 🎥 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

One-sentence content strategies? Impossible! But let’s try anyway…

Tuesday, April 4, 2023

Content marketing ideas are everywhere, but strategic plans are in short supply. Most ideas are just a topic (“let's write about x”) or a format (“let's make videos”) or a channel (“let's

How to create a comprehensive content marketing plan in a single sentence

Thursday, March 30, 2023

Content marketing ideas are everywhere, but strategic plans are in short supply. Most ideas are just a topic ("let's write about x") or a format ("let's make videos") or a

How to track social traffic in GA4

Tuesday, March 21, 2023

(with video 🎥) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

This is how to use GA4 to track social traffic

Thursday, March 16, 2023

(with video 🎥) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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