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Lemon8 looks to creators to reach the next level

Also: Pubs' cautious optimism toward Q2 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌
Lemon8’s 24 job vacancies show the app is getting ready to lay the foundation for monetizing content and subsequently its audience.
April 13, 2023

TikTok sister app Lemon8 looks to creators to help it grow to the next level

Lemon8's 24 job vacancies show the app is getting ready to lay the foundation for monetizing content and subsequently its audience.

Additional coverage:

  • Publishers are hoping for a flat Q2 when it comes to their advertising revenue year over year, while media buyers warn that "flat" is a best-case scenario. More in this Digiday+ Media Briefing.
  • Beverage brands Poppi, Zoa Energy and Lemon Perfect are tapping influencers to experiment with how they can catch the attention of Gen Zers looking for better alternatives to regular drinks.
  • It looks as if National CineMedia's bankruptcy has more to do with debt load and the need to restructure its capital than poor management. Still, rivals could make inroads on it.
  • ICYMI: Calculating how YouTube Shorts ad revenue will be split is more like doing taxes than basic arithmetic, as this video explainer breaks down.
Other things to know about
  • We’ve just announced the categories for the 2023 Digiday Awards. This year we have four categories for those who’ve found success in gaming or esports. Categories include Best Partnership, Best Use of the Metaverse, Best In-Game Advertising Strategy and Best Gaming/Esports campaign.
  • From walled gardens to the open web, video continues to be a prosperous revenue stream for publishers this year. Sponsored by Primis.
  • Marketers are creating video ads at high volumes to test high-level concepts and identify the best-performing creative variables. Sponsored by QuickFrame by MNTN.

Top Stories
Ivy Liu
Lemon8’s 24 job vacancies show the app is getting ready to lay the foundation for monetizing content and subsequently its audience.

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Publishers are hoping for a flat Q2 when it comes to their advertising revenue year over year, while media buyers warn that “flat” is a best-case scenario.

As consumer touchpoints and channels proliferate, omnichannel marketers need help keeping up with privacy changes, how they reach their audiences and measuring their campaigns' effectiveness.

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howdy!
Up-and-coming beverage brands Poppi, Zoa Energy and Lemon Perfect are tapping influencers and short-form videos to experiment with how they can catch the attention of Gen Zers looking for better alternatives to regular drinks.

Knowing how listeners process digital audio helps advertisers create more immersive, memorable and emotional messages.

howdy!
It looks as if NCM’s bankruptcy has more to do with debt load and the need to restructure its capital than poor management. Still, rivals could make inroads on it.

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With an increasing focus on authentic and engaging ad formats and creative in 2023, marketers are creating innovative partnerships and structures to make the most of RMN developments.

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Magnite explores facilitating deals without DSPs while PubMatic moots charging publishers for demand.

howdy!
As Mario double-jumped his way up the box office charts, his games also experienced a boost on Twitch. In the week before the film’s release, livestream viewers watched 252,000 hours of Mario game content the platform; after its release last week, that number spiked to 477,000 — an 89 percent increase, according to data shared by the gaming performance marketing platform Gamesight. 

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Key phrases

TikTok sister app

Older messages

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Why creator Kat Stickler isn't worried about a TikTok ban

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Tuesday, April 11, 2023

Digiday Gaming Advertising Forum | April 26 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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