Marketing Junto - Be Careful Of Copyright

In a recent post over at Future Social by Jack Appleby, he brings up a valid point, using a meme in your marketing where you didn't purchase the rights to the image is copyright infringement.

Granted most meme usage, as Jack points out, won't get you in trouble, but larger brands should be wary and do their best to license the images they use to meme-out on.

So memes are just one type of item online that could get you into hot water with copyright. AI is another.

These AI models are trained on something. Just tread lightly when using them. I always attribute the picture/image/graphic to the AI tool that generated it. I often include the prompt as well. It's good for alt text, so that's a plus.

Take it from someone who has gotten copyright infringement notices. It's not fun paying fines when all you had to do in the first place was buy a license.

What do you think? Hit reply and let me know your thoughts!

Web Jawn

• Thoughts from a Sandwich Maker on Elon Musk’s Call to Pause AI
  A great take on the idea of a great 6-month AI pause.
• How Not to be a Terrible Podcast Guest
  A bit old of a podcast episode from my buddy Jason Falls, but it's something that needs to be heard. This episode was inspired by a bunch of us in the Marketing Podcast Network, Jason is the chief poobah over there, complaining about guests being rotten about certain aspects of the podcast episodes they were on. It's a good listen.
• TikTok ban? Here’s how creators should prepare
  Good tips for creators in this article.
• A Tiny Blog Took On Big Surveillance In China — And Won
  Pretty freaking amazing if you ask me.
• Listeners Wary of AI, but Podcasters Not Planning to Go All in on It
  I think there's a place for AI in everything. But I also think it should be used sparingly.
• Substack is getting tweets — err, ‘Notes’
  Interesting move on Substack's part. I'd be interested to see how it pans out.
• Meta shares AI model that can detect objects it hasn't seen before
  This isn't one bit worrisome! (Sarcasm)
• What does the Silicon Valley Bank collapse mean for a possible recession?
  A good article disucssing what the SVB collapse and a recession could mean for the startup ecosystem.
• Apple is Taking Their Maps More Seriously and Local Businesses Should, Too
  Another place to work your Local SEO magic.
• Microsoft adds Bing AI chat to SwiftKey keyboard for Android
  I might need to go back and revisit SwiftKey. This could be handy.
• As AI Gets Better, Could It Swallow The Companies Building With It?
  Interesting take on AI and it taking over from the companies building with it. Technology advances and things change so rapidly. This will be intriguing to watch.
• The “Free and Open Internet” Hypocrites
  Say what you will about John C. Dvorak he make some great points about the government and Tiktok here in the US.
• NASA’s Webb Scores Another Ringed World With New Image of Uranus
  Not marketing or tech, but still way cool!
• The Resonant Rise Of The African Podcast
  This is really great. The countries, people, and cultures of Africa have a long story telling tradition. I can't wait to listen to some of these great shows.
• Podcasting Insights from Podfest Cairo 2023
  One of the big topics was protecting independant podcasting. Definitely worth a read.
• Three Podcast Keys To Visibility, Leads, And Sales
  These are some solid tips if you're using your podcast as a business tool.
• Treat Social Media Time Like Work
  It's true. If you treat it like work, you'll make a habit of getting off it at some point during the day and doing something else. What do you think?
• Twitter Suspends Substack From Embedding Tweets. Are we surprised?
  Nope!
• Will Twitter Be Able to Resist Authoritarian Government Control Under Elon Musk?
  Probably not.
• KCRW leaves Twitter as platform labels NPR as 'state-affiliated'
  Good. Glad to see some journalism institutions get a backbone.
• Funny Video About What Consultants Do
  This is interesting and very funny.
• AI-generated art can be copyrighted, say US officials – with a catch
  No abiguity here. None at all.
• Twitter is now marking Substack links as unsafe
  If there was any question about the direction of where Twitter is going.
• Inside Google's Plan to Kill the Cookie
  The killing of the tracking cookie is going to happen. Most likely next year. It's been a good run.
• A libel case against ChatGPT?!
  This is going to be one to watch? How do you prove Slander or Malace when it's artificial intelligence and not a human?

Podcast Find Of The Week

In the latest episode of Endless Coffee Cup with Matt Bailey, Matt talks about Artificial Intelligence and the tools he's tried. Matt talks about where AI is working and where it's really dropping the ball. Check out the episode, it's really good.

Sponsors

Agorapulse is a sponsor for the newsletter. But I'm not just shilling for them. Their platform is the best I've used in the 15+ years I've been in digital marketing. It's worth checking out!

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I Was On Dave Delaney's Nice Podcast.

It was really Nice! 🤣😜 Dave is a great guy with a great show. He's also a member of the Marketing Podcast Network. That's the same network as Entrepreneur's Enigma.

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As always stay curious!

- Seth

Ps. Looking to find other great newsletters like this one. Check out The Sample!