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📰 News & updates

Report: Google Working on New More Personalized Search Engine & Project Magi

Google is in the process of building an “all-new search engine” powered by its new AI technology while working on adding new AI-based features to its current search engine under the project name Magi.

🔝 SEO

10 Things You Can Do in Ahrefs for Free

Did you know we actually have a number of free SEO tools? Andrei shows when you can use each tool in the SEO process.

Accessibility for SEOs: How to Comply With ADA & WCAG

Over 61 million people have disabilities in the U.S. alone. So improving your website accessibility means helping a huge percentage of your target audience.

3 Link Building Methods That Helped Pet Keen Grow to 3M Organic Traffic

The link building tactics are not new—and they still work very well. Sometimes, it pays to not overthink.

How Google's Selective Link Priority Impacts SEO (2023 Study)

Selective Link Priority is Google selecting only certain anchor texts for ranking when it encounters multiple links on a page that target the same URL (typically with different anchor texts).

To test if this effect still exists, Cyrus ran some experiments using Google Search Console’s Top Linking Text Report.

Long Sales Cycles, the #1 Enemy of SEO Attribution

Kevin’s suggestions for workarounds:

• Find the second-best model through testing – Look for a proxy.

• For SEO, test a budget increase for six months – Six months is a good time frame because it allows you to hit at least one Core Algorithm Update and see if it gives you a boost based on the work you did with more budget.

• Give self-reported attribution more weight in your decisions – If customers say they found a product through SEO but attribution doesn't reflect that, it's more likely something is wrong with the data than the customers.

• Use a customer journey tracking tool – It’s recommended to use one that doesn't have a limited attribution window.

💻 Digital marketing

11 Creative Marketing Ideas (Suggested by 18 Marketers)

I asked 18 marketers for the most unconventional marketing ideas they’ve seen or executed. Some of these are truly unconventional:

• Pasta producer Barilla created Spotify playlists for the exact length of time it takes to cook different types of pasta.

• Karla & Co. pulls in 100,000 views each day from stickers it uploaded onto GIPHY.

• Half.com paid to rename a town in the U.S. to its brand name.

• UberConference’s (now Dialpad) co-founder, Alex Cornell, composed and performed the song “I’m on Hold” for its on-hold music (and that went viral).

We Studied 100 SaaS Twitter Profiles to Uncover Top Trends: Here’s What We Found

Short on time? Follow this guide:

“High Quality Content” Is the Most Useless Phrase in Marketing; We Can Do Better

Article by Rand Fishkin

The adjective “high-quality” means nothing. Have your content achieve business goals instead.

What’s the Most Painfully Unaware Thing a Non-Marketing Colleague Has Said to You?

Reddit discussion

Let us marketers commiserate together.
 

Till next time ;)
Cheers,