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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Bamboo Pajamas

Bamboo pajamas are pajamas made from bamboo fabric.

Interest in this product category is rising mainly because bamboo fabric is softer and cooler than traditional cotton.

Furthermore, bamboo is thought to be more environmentally friendly than cotton.

Also, a growing number of DTC brands are starting to launch bamboo pajamas, further accelerating demand.

In fact, one highly-rated set of bamboo pajamas brings in an estimated $25K/month on Amazon.

What's Next

Bamboo pajamas are part of the Bamboo-based Products meta trend.

Bamboo is one of the fastest-growing plants in the world. This, combined with its environmentally friendliness, is a significant reason why bamboo is becoming a more prevalent raw material for a handful of products.

One trending product category is bamboo clothing.

Examples of trending bamboo-based clothes include bamboo baby clothes, bamboo shirts and bamboo underwear.

Bamboo beddings are also trending.

Bamboo duvet covers and linen bamboo are a few examples of in-demand bamboo bedding products.

Topic #2

Salmon Bites

Salmon bites are bite-sized dog treats made from salmon meat and skin.

Salmon bites are rich in omega-3 fatty acids, which help support the animal’s skin and coat health.

Zesty Paws is an example of a company that sells salmon bites (searches for the startup have increased by 400% over the last five years).

Zesty Paws’ pack of salmon bites brings in approximately $196K/month on Amazon.

What's Next

Salmon bites are part of the Functional Pet Food meta trend.

This meta trend is heavily driven by the “humanization of pets.” Meaning that people are starting to feed their pets the same type of food they eat themselves.

For example, 68% of pet owners say their pet’s diet is similar to theirs.

And the market for functional pet food is forecasted to triple over the next eight years.

This makes functional pet food the fastest-growing segment within the pet food market.

Reglo, Maev and PetLabCo are trending companies selling functional pet snacks.

Topic #3

Payhip

Payhip is an Ecommerce management platform that’s essentially Shopify for digital products.

Specifically, Payhip is tailored to solopreneurs that sell digital products like courses, coaching sessions, and memberships.

Once a product is uploaded onto Payhip, the platform generates a sales link that sellers can share with their audience. Additionally, file storage, billing and product delivery are handled by the platform.

According to the startup, their platform has 130k users.

What's Next

Payhip is part of the Digital Product Ecommerce Platforms meta trend.

Online sales of digital products are growing 2x faster than physical products.

And this has created demand for Ecommerce platforms specifically for digital goods.

Examples of trending Ecommerce management platforms for digital products include:

Thrivecart is a digital shopping cart solution used to generate checkout pages. The platform has facilitated over $2.6B in sales volume.

Gumroad helps creators sell their work. The startup has raised $16M in funding.

Soundwise is an all-in-one tool for creating and selling online audio-based content (music, podcasts, etc.).

Topic #4

Security Posture Management

Security posture management (SPM) is a cloud security management framework.

Specifically, SPM is a practice to better assess and optimize cloud security and compliance.

Cloud security posture management tools constantly look for potential misconfigurations that can lead to leaks or breaches.

SPM implementation is still in its infancy. However, 84% of organizations are looking to use an SPM tool in the future.

Which is why the market for these solutions is forecasted to grow 2x by 2028.

What's Next

Security posture management is part of the Cloud Security Spending meta trend.

Searches for “cloud security management” have increased by 94% over the last 24 months.

Why? Cloud breaches and leaks are on the rise. 98% of organizations have experienced at least one cloud breach over the last 18 months (only 20% of organizations reported similar issues in 2020, illustrating the increasing prevalence of this problem).

Notably, 67% reported at least 3 cloud data breaches over the same time period.

And these breaches are costly. According to IBM, the average cloud breach costs around $5.12M.

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cloud security management framework digital shopping cart solution trending Ecommerce management platforms Bamboobased Products meta trend Digital Product Ecommerce Platforms One trending product category demand bamboo bedding products Security posture management trending bamboobased clothes functional pet snacks one highlyrated set prevalent raw material bitesized dog treats last five years next eight years online audiobased content bamboo baby clothes Bamboo duvet covers Zesty Paws pack pet food market

ET: April 18th 2023

Wednesday, April 19, 2023

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ET: April 11th 2023

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ET: March 28th 2023

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ET: March 21st 2023

Tuesday, March 21, 2023

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Exploding Topics - ET: April 25th 2023

Topic #1

Bamboo Pajamas

What's Next

Topic #2

Salmon Bites

What's Next

Topic #3

Payhip

What's Next

Topic #4

Security Posture Management

What's Next

Topic #5

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Topic #6

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Topic #7

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Topic #8

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Topic #9

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