Social Media Examiner - Marketing with neuroscience...

It’s National 🫐 Blueberry 🥧 Pie Day, Reader...

😲 You’re turning violet, Violet! 

This newsletter is brought to you by the Social Media Marketing Society.

In today’s edition:

• The neuroscience of marketing 
• Brands embracing Web3
• TikTok changes

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To understand how people make purchase decisions, we'll look at some research from Brian Knutson and his team at Stanford University. The experiment tried to set up a basic version of a buyer's journey. Participants in the study were placed in an fMRI scanner, which takes images of the brain by measuring the strength of blood flow to different regions.

Then each person was shown three things: a product; a price; and a button for participants to say "yes" or "no" to making a purchase.

When a desirable product flashed up on the screen, the reward centers of people's brains lit up. Their brains were releasing dopamine, a chemical which is linked to desire and encourages us to take action.

But when participants where shown how much the product cost, something unexpected happened. The regions of the brain that handle maths, decision-making, or even emotion failed to light up. Instead, one area of the brain went crazy: the pain centers. People's brains lit up in a similar way when they're asked to share any other resource, such as food.

With these surprising findings, Knutson's team came up with a purchase formula that changes everything for marketers.

To learn how to apply brain science to your marketing, click below:

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, Spotify.

➡️ Here is some more great content you won't want to miss:

How Brands Are Embracing Web3
Wondering how the latest version of the internet can help you drive more business and improve customer loyalty? Curious how larger brands are approaching NFTs?

• Read the Article.
• Watch on YouTube.
• Listen on Apple, Google, Spotify.

Social Media Marketing Talk Show
Discover the latest TikTok changes, updates, and more. Follow the show to get the current news and expert insight on a different platform each week.

• Watch the Livestream on YouTube.
• Listen on Apple, Google, Spotify.