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📊 May Search Ranking Algo Update Rolling in

Link Building with RhinoRank.
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GM nerds,
welcome back to the newsletter that keeps you in the loop every time marketing starts changing from one thing to another thing:
⛓️ Link Building is the Hardest Part of SEO ⛓️
Our sponsor RhinoRank solves that headache. They're widely known as your link builder's link builder. RhinoRank is a well-kept secret amongst the 2000+ agencies they work with.
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h/t @TylerHakes
Here’s what you gotta know this week:
→ May Search Ranking Algo Update Rolling in 📊
→ Thread of the Week: Improving Your On-Page SEO ✅
→ The Risks of AI Content ⚠️
→ Breaking the Rules: Doing Syndicated Content Right 👀
→ more, obviously 🗣️
→ Glenn Gabe analyzes the April Reviews Update and notes that it was unique due to the inclusion of more forms of recommendations and advice, rather than just product reviews.
→ I know we’re still talking about the April update, but there are signs a May Search Ranking Algorithm Update has already started to kick in;
→ Google Bluechecks? Sure, why not. Verified your profile’s identity through BIMI to receive a checkmark logo to go along w/ your profile image;
→ John Mueller advises avoiding using a "coming back soon" page during revamps / migrations BTW. They can last for a day or so, he says, but aren't ideal in any sort of longer-term sense;
→ Google’s done with passwords— here’s why, and what comes next.
🔌 Speaking of Google.. Interested in working with working with us on SEO? Schedule a call and see what we’ve done for brands like Thrasio, Sotheby’s, Medtronic, and hundreds of others!
As usual, Ahrefs comes up big in the clutch, here's a quote:
1. Mention your keyword in the URL
2. Mention your keyword in the title tag
3. Wrap the visible page title in an H1 tag
4. Use subheadings to improve readability
5. Showcase the author's expertise
Click through for the whole thread.
AI Insight 🤖
→ yeah, there are 8 gajillion chatbot prompt generator posts out there these days. But this one gives a really good look at how to construct ideal prompts:
marketingletter
→ According to Meta, hackers are capitalizing on ChatGPT’s hype to deliver malware on social media. 10 different malware families have been spread by posing as ChatGPT on Facebook, Instagram, and WhatsApp… Meta flagged 1K+ domains sharing ChatGPT-themed malware
→ This piece- 6 Risks of AI Content- makes some good points. Risks re: Google, Channel, Hallucination, Legality, Mediocrity of content, and "Last-Mover" are identified and unpacked. Thoughtful, interesting piece.
SEO & Syndicated Content 👀
→ Google warns against using cross-site canonicals for syndication, suggesting that the content should be noindexed instead.  
→ Despite Google's warnings, Adams insists "there’s no penalty for duplicate content" and that " if Google were to penalise websites for not attributing duplicate content to original publishers, they’d have to penalise almost everyone."
Worth considering.
Social Media Round-up 🤖
→ LinkedIn is inching closer to its first billion, w/ 930M users. Plus, engagement looks good;
→ TikTok allows advertisers to place ads with premium publisher-produced content, sharing 50% of ad revenue with publishers through "Pulse Premiere."
→ Meta's new Reels upgrades include customization options and optimized app placement.
→ YouTube updated its partner program re-application policy;
→ Twitter is letting PSA accounts use API for free again, facing at least 10 lawsuits from vendors for unpaid debts, and has reduced its employee count to about 1K from 7.5K pre-Elon.
And, don’t forget…
In EP26 of This Week in Digital Marketing, we sat down with Patrick Stox to discuss— well, everything. Tune in for some real talk.
⚠️ Want to reach our audience of 50,000+ CMOs and founders (across our socials and newsletter)? Signup to be a partner. ⚠️
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Jacky Chou
Founder of Indexsy
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👁️ Augmented Reality's Big Advertising Impacts

Tuesday, May 2, 2023

Patrick Stox joins us this week on the pod ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

⚠️⚠️ Net Worth Update: Down $28,409.53 (-0.72%)

Monday, May 1, 2023

Open the email for full details... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

📈 📈 Revenue is up $21.8k in April

Sunday, April 30, 2023

Click to see the full break down... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

👀 Twitter Posting Cheat Sheet

Thursday, April 27, 2023

Kickstart Your Website with Odys Global's Premium SEO Domains ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🙊 Bing Referrer Data: Coming Soon?

Tuesday, April 25, 2023

Justin Moore joins us on the pod this week. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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