Social Media Examiner - Email retargeting strategy...

Tomorrow is Brunch for Lunch Day, Reader!

Why stop there... Can we add 🧇🥞 Brinner to the mix?

This newsletter is brought to you by our free Web3 for Beginners course.

In today’s edition:

  • Email strategy
  • AI-enhanced gaming in Web3
  • LinkedIn changes

🔥 Here's a word from our sponsors:

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Facebook has throttled the reach of business Pages, while ad costs have gone up. Only 7% of posts on the platform contain links to external sites. Meanwhile, TikTok is facing bans in several countries. Even search engine traffic is becoming disintermediated, as people take their questions to ChatGPT instead of Google.

You can still make a lot of sales through ads, organic content, and SEO. But you can’t rely on any one of those channels alone...

Email messaging is a highly effective channel, and it’s safer from the whims of social media moguls and legislators.

  • You own your email audience. You alone control your reach and costs.
  • You can share however many links you want, in whatever format you want, throughout your messages.
  • You can contact people as frequently as you want, without time limits. You are free to manage your own list of subscribers.
  • You can automate email sequences to respond to user profiles and behavior. For example, you can follow up on abandoned carts; offer discounts to users who visit the same product page repeatedly, but don’t buy; or try to upsell customers who have made a purchase.

Not everyone is on social media—but in 2023, pretty much everyone has an email account.

To learn how to collect the email address of every US-based user of your website, click below:

➡️ Here is some more great content you won't want to miss:

Infusing AI Into Web3 Gaming: Irreverent Labs
Wondering how gaming will evolve with AI and Web3? Curious about the future of entertainment?

Social Media Marketing Talk Show
Discover the latest LinkedIn changes, updates, and more. Follow the show to get the current news and expert insight on a different platform each week.


Michael Stelzner, Founder and CEO

P.S. Add michael@socialmediaexaminer.com into your contacts list. Use Gmail? Go here to add us as a contact.  

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Instagram Partnership ads...

Friday, May 12, 2023

📰 Wednesday is "News You Can Use" day, Reader! This newsletter is brought to you by our free Web3 for Beginners course. In today's edition, we bring you news from: Instagram AI tools Meta

Getting more Instagram exposure…

Monday, May 8, 2023

It's Give Someone a 🧁 Cupcake Day, Reader! This seems like a good time to practice the one for you, one for me approach... This newsletter is brought to you by our free Web3 for Beginners course.

YouTube Content Strategy...

Friday, May 5, 2023

It's National 🌿 Herb Day, Reader... Tarragon, Savory, Dill, Thyme—so many tasty things to 🌱 grow and🍴eat + they smell great! This newsletter is brought to you by the Social Media Marketing Society.

Facebook ads changes…

Wednesday, May 3, 2023

📰 Wednesday is "News You Can Use" day, Reader! This newsletter is brought to you by the Social Media Marketing Society. Hurry and join before doors close Friday! In today's edition, we

Instagram content strategy...

Monday, May 1, 2023

Tomorrow is National 🎸 Concert Day, Reader... Who do you have 🎫 tickets to 👀 see this summer? This newsletter is brought to you by the Social Media Marketing Society. Doors close soon - don't miss

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