The journey to becoming a product-led company

 Hiten's Pick 

How Popular Companies Got Initial Product-Market Fit

Last week, I tweeted about my take on how several popular tech companies achieved initial product-market fit. Dropbox, for instance, built an innovative product with a solid two-sided referral incentive. Calendly reduced friction and created a viral loop. Here's how companies like Trello, Zapier, and Instagram also achieved initial product-market fit

 Business 

The Acquihire Market for Startups Is Ice Cold

Especially in the early days of mobile/iOS engineering, if you hired strong technical talent at your startup, you created an acquisition "outcome floor" for your company. While acquihire potential isn't enough to justify venture funding, it is an interesting option for teams to find the right home when things aren't working out for them as independent companies. What do you think about this strategy?

Why Chegg's Stock Sank Last Week

Last Monday, Chegg CEO Dan Rosensweig shared that since March, the company saw a significant spike in student interest in ChatGPT. They now believe it's impacting their new customer growth rate. The next day, Chegg stock fell 45%. It'll be interesting to see how Chegg (and many other companies) adjusts its company strategy to incorporate AI over the next few years. 

 Product 

One Startup's Journey to Product-Market Fit

Two years ago, a startup called June raised $2 million in a seed round. The company recently shared what they did since to achieve product-market fit. It covers how they chose a problem to solve, explained the problem effectively, and started reaching new users reliably. This is an excellent read for anyone running an early-stage startup still looking for PMF

The Journey To Becoming a Product-Led Company

Kirsten Mann, the Chief Product Officer at Prospection, shares some of her company's learnings on transitioning from a service-led to a product-led company. She drives home a handful of essential points, but one that stood out to me is the importance of having a set of guiding principles to help ground decision-making when things get complicated. 

 Marketing & Sales 

Unlocking Organic Content Marketing Growth

There are three keys to unlocking organic content-driven growth: originality and accessibility, capturing existing demand, and utilizing a technical SEO checklist. This thread explains how you can use each one to drive organic growth. I appreciate how detailed and practical this advice is. 

Scaling Developer Content Production

Developer-first security platform Synk finds and automatically fixes vulnerabilities in code, cloud environment, and dependencies. The company decided that content production was one of its best growth levers. Here's how Synk built a scalable content strategy and has driven hundreds of thousands of additional web sessions to date. 

 Growth 
Seeking a Distribution Advantage With AI

Over the next few years, we're bound to see great companies emerge seemingly out of nowhere because they can turn technological innovation into a go-to-market advantage. This is what happened over the last five major tech cycles (internet, social, mobile, cloud, and web3). Here are a few possibilities for what this could look like in the near future

Using Discord To Start an AI Growth Flywheel

The Opus Clip team uses generative AI to repurpose long videos into shorts with one click easily. After launching their private beta in April, they set an ambitious quarterly goal for creator acquisition and wound up hitting their three-month goal in under three weeks. This is a great read about how they used Discord to start an AI growth flywheel

 Management 
A Common, But Rarely Discussed Promotion Bias

Shreyas Doshi tweeted about a common but rarely discussed bias he's seen in promotion committees. It happens when some committee members aren't intimately familiar with a PM's work, so the PM gets a lower rating than they deserve. Steer clear of these three issues to avoid adding this bias to your promotion process

How To Hire Your Next Community Lead

Hiring a community lead is hard to get right, mainly because finding the right balance of passion for the topic and experience running communities is hard. David Spinks and several other community experts share what they've learned about designing a community role, sourcing great candidates, and conducting valuable interviews. Check out the full guide here

 Insight of the Week 
A Common Evolution in Managers

First-time managers usually start off micromanaging like crazy and focusing too much on inputs. A few years in, they start incorporating the idea of empowerment and swing too far in the "hands-off" direction. Eventually, good managers will settle into a balance of being supportive regarding inputs but demanding regarding outputs. Do you agree?



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Is ChatGPT's growth starting to flatten?

Monday, May 8, 2023

The AI chatbot has achieved astounding growth since it launched in November 2022. But is it leveling off now? Hiten's Pick The Past, Present, and Future of Product-Market Fit I'm speaking at my

Apple's management framework

Monday, May 1, 2023

Apple coined a term to designate the one person assigned ultimate responsibility for the success or failure of a project. Hiten's Pick Things First-Time Founders Get Wrong Lattice CEO Jack Altman

The rebirth of SaaS

Monday, April 24, 2023

This is a must-read if a subscription model is vital to your company's growth plans. Hiten's Pick AI is Changing Quickly There is a growing sentiment that AI is changing so fast it's hard

How to create a killer product

Wednesday, April 19, 2023

If you want to create a killer product, you've got to get inside your customer's head. Hiten's Pick When You Plateau, So Does Your Company Companies with product-focused founders often get

Using ChatGPT for marketing

Monday, April 10, 2023

You can use ChatGPT for just about any marketing task. But it's best to use it for inspiration rather than a final product. Hiten's Pick Investor Updates in Tough Times Some of the best

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