Product Habits - Using ChatGPT for marketing

Investor Updates in Tough Times

Some of the best founders I know are great at communicating with their investors. Sending world-class investor updates is one of the most important habits you should develop when building your company. Here are some mistakes to avoid—and what to do instead. 

Good for Founders, Bad for Investors

There are many good companies to be built and many great founders to build them. But, only a small set of those companies will provide the kind of return that venture capitalists seek. Just because a VC doesn't invest doesn't mean you aren't at the starting point of building a successful company. 

Startups Have To Care About Productivity Again

When money is flowing, and you can hire more freely, it's easy to think individual productivity on a team doesn't matter. But in a challenging market, each team member has to pull their weight. This is a thought-provoking read about the things you should do right now related to productivity and product development. 

Generative AI's Awkward Stage

We're at an awkward stage with Generative AI. It's never been easier to integrate text or image generation into a product, but it's also never been easier to overemphasize the integration benefits. Here's how the B12 team is working through that challenge. 

What To Consider When Building an AI App

We're about to see a surge in AI applications that will likely change how we work, think, and communicate. These considerations are worth keeping in mind if you're building an AI app in the future. The most important one is: Make sure you're solving a real problem first and using AI features to enhance your product's value. 

Bad Marketers Have Shiny Object Syndrome

One of the biggest mistakes you can make as a marketer is testing an idea too fast and moving on to something else before you've given it enough time to work. Great marketers commit to a long-term strategy once something starts to work. That's how you'll get marketing channels that drive sustainable revenue for your business. 

Using ChatGPT for Marketing

ChatGPT will have a significant impact on how marketers do their work. You can use it for any task, from landing page copy to naming and branding projects. But it's best to use it for inspiration rather than a final version. Everything ChatGPT generates still needs a human touch to keep it from feeling synthetic. 

The Search War: Bing AI Chat vs. Google

This interactive case study walks through Bing's AI Chat and how "Answer" engines might look in the future. This case study highlights where the UX falls short and how small tweaks would vastly improve the AI search experience. How does this change your thinking about what search might look like in the future?