Product Habits - How to create a killer product

 Hiten's Pick 

When You Plateau, So Does Your Company

Companies with product-focused founders often get stuck at about $1-10 million in annual revenue because they avoid sales and marketing. This article explains why, at some point, your comfort zone becomes the bottleneck in your business. Make sure this doesn't happen to you.

 Business 

What It Feels Like To Work in AI Right Now

It's a fascinating—and overwhelming—time to work in AI right now. The spark in interest around ChatGPT has led to career changes and people trying to start new companies in the area. It seems like people are simultaneously hyper-motivated and close to burning out. Here's what might be coming next

A Primer on Cultivating Taste

One of the essential attributes of being a great product designer is cultivating your sense of taste. It requires you to observe not just the products in your field but the products around you in your daily life. It will help you spot "good taste" in multiple different formats, which will help you hone your instincts for creating the best products you can

 Product 

A Fun Product You Probably Don't Know Exists

Die With Me is a fun product you probably don't know exists. It's a messaging app you can only access with under 5% battery life. It allows you to chat with other strangers who also have under 5% battery life, so you can "die together." The quirky concept illustrates how many ideas you can come up with in the world that will, at the very least, make people smile. 

How To Use ChatGPT in Your PM Network

While PMs will probably not be displaced by ChatGPT, they must learn to work alongside the technology. Lenny Rachitsky lays out a vision for what product management work might look like in five years. Here are a dozen ways to start using ChatGPT in your PM work now to prepare for upcoming shifts

 Marketing & Sales 

How Your GTM Motion Impacts Your Marketing Strategy

Compared to a sales-led company, marketing at a self-serve B2B company requires an entirely different strategy. This is a worthwhile read about the obvious signs that your product and GTM teams are not aligned with your GTM motion. 

Using Content To Drive Direct Leads and Sales

There is typically a disconnect between content and sales teams, which creates a barrier to using content to drive leads directly. If you'd like to build out a more effective content marketing strategy, please remember these key pointers. A few of my favorites: Stop measuring page views and get on sales calls more often. 

 Growth 
5 Lessons Learned About Free Plans

The debate about whether to offer a free plan versus a trial plan is not a new one. The ProdCamp team grappled with this decision a few years ago. Instead, they decided to remove a free plan option and bring it back. Check out the five most valuable lessons they learned along the way

Amplitude's North Star Framework

John Cutler created a North Star Framework for Amplitude and shared his template library with videos and resources. There is so much value jam-packed in here that will help you set up discussion prompts, do a signals brainstorm, and build a confidence ladder. 

 Management 
The Full Circle on Developer Productivity

Steve Yegge has worked as a software engineer or an engineering manager for more than 30 years at companies like Amazon, Google, and GeoWorks. In a recent interview, he talks about Amazon and the customer obsession mindset, spending 13 years at Google, and the process of retiring from corporate work. Check out the full interview here

Product Communications 101

Every great product leader must master strong communication skills. They will know how to steer the right product strategy and roadmap, but also how to clearly and efficiently communicate those things to the rest of the organization. This is a guide to helping you do that successfully

 Insight of the Week 
How To Create a Killer Product

Julie Zhuo says that if you want to create a killer product, you've got to get inside your customer's head. The best way to do that is to conduct a lot of user interviews. This is a list of the seven game-changing questions you should ask



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Older messages

Using ChatGPT for marketing

Monday, April 10, 2023

You can use ChatGPT for just about any marketing task. But it's best to use it for inspiration rather than a final product. Hiten's Pick Investor Updates in Tough Times Some of the best

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