Black creators' relationships with platforms remain strained

For brands and advertisers, audience is everything. Paramount is the most watched TV media family with captivating dramas from ‘Yellowstone’ to ‘Yellowjackets,’ beloved comedies like ‘Ghosts,’ big sports events including the ‘NFL on CBS,’ iconic reality shows like ‘RuPaul’s Drag Race’ and kids’ favorites like ‘PAW Patrol.’

Advertisers want to reach all types of audiences across various TV formats, and Paramount’s programs are meeting that challenge. For example, CBS has been America’s most-watched network for 14 years running, featuring the most top-10 shows, including ‘NCIS’ and the top news program, ‘60 Minutes.’ Meanwhile, Paramount+ is America’s fastest-growing streaming service with hits like ‘Tulsa King,’ ‘1923’ and ‘Star Trek: Picard’ — and Pluto TV rounds out the bill as the top free streaming service globally.

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