1. Home
  2. Discover
  3. News
  4. Not a Newsletter

The May edition of Not a Newsletter is here!

͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌  ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
Two women discuss the content of an email. One says, "You might want to keep your words-to-exclamation-points ratio higher than one to one."

Welcome to the May edition of Not a Newsletter!
There’s a lot in the May issue, but before we get into the stories, I want to say thank you to Litmus, this quarter’s presenting sponsor of Not a Newsletter and Inbox Collective! They’re an all-in-one marketing platform that empowers you to build, test, review, and analyze emails so you can get the most out of every email you send. They’ve also created a free resource, Five Lessons In Personalization: Planning a Strategy Across Platforms, where they’ll walk you through tips for applying personalization to your emails and website. You can download it here.

And as always, there’s a lot for you to dig into in this month’s Google Doc! You’ll read about:

📈 52 ways to grow your email list.

✏️ How Tinder might make you a better copywriter.

✅ Why every big brand should consider setting up BIMI (so you can add your logo and a verified checkmark in every email you send).

💰 Tips for driving donations from email, including best practices from ProPublica.

🐔 Why chickens have more in common with humans than you’d expect.

...and a lot more!

And a thank you to this month’s returning sponsors: InboxArmy, a full-service email marketing agency that can help you build out your email strategy; and Sponsy, a suite of digital tools to make managing newsletter sponsorships easy.

Let's get into Not a Newsletter for May!
 
Read this month’s Not a Newsletter

New on inboxcollective.com...
52 Ways to Grow Your Email List
How do you actually get more subscribers for your newsletter? Here are 52 proven tactics to help you grow your email audience. [Read on…]

How Tinder Made Me a Better Copywriter
The popular dating app is, surprisingly, a great source of inspiration when it comes to copywriting. Here are seven secrets learned from Tinder that will turn your copy game up a notch. [Read on…]

What Is BIMI, and Should I Set It Up for My Brand? Here’s What You Need to Know
BIMI will help you authenticate your domain and block spammers, and may lead to an uptick in reader engagement in the process. [Read on…]

A few final things...
📬 Want to work with Inbox Collective? Here’s how I can help you.

🎯 Want to reach an audience of 10,000+ people in the email space? Here’s how to become an advertising partner.

🍴 Interested in attending Dine & Deliver, a dinner series presented by LiveIntent? Apply here. Here’s where we’ll be next:
  • New York on June 15
  • Philadelphia on August 24 (this one’s for anyone attending the Online News Association conference)
🚨 Want to make sure you don’t miss an article or case study that might help your email strategy? Sign up for story alerts here.

✍️ Looking to hire or be hired in 2023? Join the Inbox Collective talent collective.
Copyright © 2023 Inbox Collective LLC.

Having trouble viewing this email? You can see an HTML version of it here.

Want to change the newsletters you get from Inbox Collective? You can get fewer emails from me, or sign up for alerts when we publish new stories. Either way, you can always change your preferences here. 

No longer want to receive any newsletters? That’s OK! You can unsubscribe here. 

Our mailing address is:
Inbox Collective LLC
400 E 55th St
New York, NY 10022-5156

Add us to your address book

Older messages

52 Ways to Grow Your Email List

Thursday, May 4, 2023

Here's everything I know about growing your newsletter — in a single mega-guide. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

The April edition of Not a Newsletter is here!

Thursday, April 20, 2023

Here's how to win back as many as 15% of your inactive readers. Plus: How to start monetizing your independent newsletter. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

How Three Successful Newsletters Used Beehiiv to Grow Strategically — And How You Can, Too

Wednesday, March 29, 2023

Fantasy Life, Ottawa Lookout, and Payload use Beehiiv's advanced dashboards to get the data they need to make the decisions that matter. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

The March edition of Not a Newsletter is here!

Thursday, March 16, 2023

Inside: 12 tactics to get your first 5k readers. Plus: What's a blocklist, and should I be worried about them? ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

Dine & Deliver is coming to Boston, DC, and LA

Thursday, March 2, 2023

Plus, a few stories from Inbox Collective + Not a Newsletter I don't want you to miss! ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

You Might Also Like

Brutalist architecture in the spotlight

Saturday, March 1, 2025

+ Greenland's hazardous landscape ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

What the Strategist Editors Bought in February

Saturday, March 1, 2025

Plus: What Rebecca Black can't live without. The Strategist Every product is independently selected by editors. If you buy something through our links, New York may earn an affiliate commission.

YOU LOVE TO SEE IT: Microplastics Meet Their Match

Saturday, March 1, 2025

Your fruit bowl comes to the rescue, traffic tax hits the jackpot, anti-abortion activists get buffered, and the Granite State goes green. YOU LOVE TO SEE IT: Microplastics Meet Their Match By Sam

Revenge Tour

Saturday, March 1, 2025

March 01, 2025 The Weekend Reader Required Reading for Political Compulsives 1. Musk, DOGE, and the AI-Fueled Plot to Fire Everybody MAGA takes a cue from big tech and embraces post-human politics.

Weekend Briefing No. 577

Saturday, March 1, 2025

The State of Startup Funding -- Creative Flow Mystery -- I Once Was Blind ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Your new crossword for Saturday Mar 01 ✏️

Saturday, March 1, 2025

View this email in your browser Challenge yourself — and your friends — with our latest crossword. We have six new puzzles teed up for you this week! You can find all of our new crosswords in one place

Trump Boots Zelensky, English Official U.S. Language, and a Daring Rescue

Saturday, March 1, 2025

A highly anticipated White House meeting on a Ukraine rare earth minerals deal turned confrontational Friday, with President Trump and Vice President Vance clashing with President Zelensky, leaving the

☕ Hanging up on Skype

Saturday, March 1, 2025

Microsoft pulls the plug on the OG video chat... March 01, 2025 View Online | Sign Up | Shop Morning Brew Presented By Boka Good morning. Have you ever watched videos featuring our insanely funny

106718 is your Substack verification code

Saturday, March 1, 2025

Here's your verification code to sign in to Substack: 106718 This code will only be valid for the next 10 minutes. If the code does not work, you can use this login verification link: Verify email

234474 is your Substack verification code

Saturday, March 1, 2025

Here's your verification code to sign in to Substack: 234474 This code will only be valid for the next 10 minutes. If the code does not work, you can use this login verification link: Verify email