Retail media's impact on retailers, marketers and agencies

How retail media is creating a 'Bermuda Triangle' relationship between retailers, marketers and media agencies

With the growth of commerce media, there is growing pressure for brands to spend directly with retailers — sometimes leaving agencies in an uncertain position.

Additional coverage:

• Dealmakers are tipping an imminent flow of deals... but a few things have to happen first.
• As the digital ad landscape becomes more crowded, some advertisers stand out with old school tactics.
• Publishers’ first quarter earnings reports were a mixed bag when looking at overall revenue, and subscriptions remained a bright spot. But digital advertising was painfully down year over year. More in this Digiday+ Media Briefing.
• Pepsi is utilizing QR codes for its summer campaign to drive traffic and engagement, with the resulting first-party data providing another reason Pepsi and other brands are finding value in the technology.
• As the end of the third-party cookie nears, brands say the way forward could very well be first-party data, according to a Digiday+ Research survey.
• An esports influencer's new candy venture reflects how the industry has gradually diversified its DTC offerings.